New Car Pricing

Kia has announced official pricing for the 2027 K4 compact lineup. Following its recent debut as the replacement for the longstanding Forte, the 2027 model year carries over largely unchanged, receiving subtle package tweaks and new color combinations across both the sedan and hatchback body styles.

Honda is doubling down on its rugged adventure lineup with the arrival of the updated 2027 Passport. Headlining the changes is a reengineered suspension setup for the TrailSport trim that adds 1.38 inches of ride height, bringing total ground clearance to 9.65 inches.

Lexus has officially announced U.S. pricing and technical specifications for the 2027 Lexus TZ, its all-new three-row electric SUV.

Subaru is restructuring the hatchback's trim lineup for the 2027 model year, reviving the entry-level base trim and effectively lowering the car's starting price.

U.S. new-vehicle sales posted stronger-than-expected results in August 2026, signaling that consumer demand remains steady despite elevated interest rates and wider economic headwinds.

Ford has cut prices across most of the 2027 Bronco Sport lineup, reversing the usual model-year math. However, the reductions come paired with a round of standard-equipment deletions that buyers will want to weigh before ordering.

Ram has officially locked in pricing for the 2027 ProMaster City, confirming that the commercial van will carry a starting MSRP of $39,995. That figure includes a mandatory $2,595 destination charge, making it the most affordable commercial van available on the U.S. market.

Kia America has released official pricing for the refreshed 2027 Niro crossover. Offered exclusively with a hybrid powertrain, the 2027 model starts at $29,890 for the base LX trim (excluding a $1,495 destination fee). The update introduces revised styling, upgraded infotainment technology, and a new S trim level positioned between the entry-level LX and mid-tier EX.

When shopping for a new vehicle, looking at the sticker price on the window is only looking at half the equation. Factors like insurance rates, routine maintenance, fuel economy, and residual depreciation quietly decide how much a vehicle actually drains from your bank account over time.

Nissan is quietly repositioning the 2027 Murano upmarket.

Lucid is locking in its pricing structure for the upcoming model year. The California-based EV maker confirmed that U.S. and Canadian pricing for the 2027 Lucid Air sedan lineup will remain unchanged across all major trims, keeping sticker prices flat for the Pure, Touring, Grand Touring, and ultra-high-performance Sapphire variants.

The sub-$20,000 late-model used car is rapidly vanishing from American roads.

It is possible to save 20% to 30%—or $10,000 to $20,000—off the original sticker price of a brand-new vehicle.

North America is facing an affordability crisis, and a large part of that involves automobiles and the prices associated with them. Though seen as a big, looming black cloud, there actually some upsides to this whole mess, or at least that's what can be taken from looking at the data in a certain way.

Based on the latest AutoPacific Future Attribute Demand Study data, new car buyers are heavily prioritizing everyday comfort, parking assistance, and advanced driver-safety tech.

Buying a car in 2026 doesn't have to mean overpaying at the dealership.

Toyota has officially released U.S. pricing details for its ultimate track-focused hot hatchback, the 2026 Toyota GRMN Corolla. Embodying the absolute pinnacle of GAZOO Racing’s track engineering, the limited-production model will arrive with a starting manufacturer's suggested retail price (MSRP) of $64,360.

Ram has officially released U.S. pricing for the 2027 Rumble Bee muscle truck lineup, bringing a heavy dose of street-performance attitude back to the half-ton pickup segment.

Audi officially showed off its fully redesigned, third-generation Q7 and high-performance SQ7 last month.

Volkswagen of America has officially announced pricing for the highly anticipated, second-generation 2027 Atlas. The completely redesigned seven-passenger midsize SUV arrives with bolder exterior sheet metal, an upmarket cabin overhaul, and an upgraded, more efficient 2.0-liter turbocharged engine.

For consumers shopping the new-vehicle market, raw headlines present a bleak outlook: the average price of a new car in the United States continues to hover around the $50,000 mark, stretching household budgets to their absolute limits. However, looking past the industry-wide averages reveals a surprisingly resilient pocket of affordability.

Hyundai has officially announced a pricing realignment and product update for the 2026 IONIQ 5 N.

The average price of a new vehicle has officially crossed another milestone.

Dodge is making a huge change to the all-electric Charger Daytona for 2027, and it will be hard for many buyers to ignore.

Automakers are threatening that their affordable vehicles will disappear entirely if the Trump administration walks away from the U.S.-Mexico-Canada Agreement or dilutes it significantly.

Money is more expensive than ever, and that inflation correlates with cars and what it takes to buy one these days. Buyers are taking out longer loans than ever before, with Edmunds reporting that the average payment on a new vehicle is $932/month.

New vehicles have never been more expensive, yet Americans are still buying them in large numbers. The explanation, according to economists and industry analysts, is that today’s car market is increasingly being driven by wealthier buyers.

These vehicles are projected to hold the highest percentage of their retail price at open auction after 3 years of ownership.

Subaru is bringing back the base model WRX for 2026 as it looks to stop sales from falling off a cliff.

General Motors announced that the 2027 Chevrolet Bolt is officially on sale with a starting price of $28,995, including destination.

The AutoGuide Creators Series tells stories and amplifies creators from the car world, including family life, car buying advice, commuting tips and car culture.

Chalk one up for common sense. The best-selling crossover SUV in America is also the most-researched crossover SUV in America.

It’s hard to believe, based on past versions of this list at least, but there isn’t a single vehicle from Volvo in this month’s list of the 10 least researched vehicles. But boy, are there a bunch of Audis.

The average transaction price (ATP) for a new vehicle climbed to $50,080 in September.

General Motors has canceled an internal program that would have allowed dealers to continue offering a $7,500 federal tax credit on electric vehicle leases for several months after the subsidy’s expiration. The decision comes just days after U.S. Senator Bernie Moreno objected to the workaround.

Tesla has introduced new “Standard” base versions of its two best-selling models — the Model 3 sedan and Model Y SUV — that undercut each model's previous entry-level trims by thousands of dollars.

A handful of popular vehicles are selling for more than sticker price. Included on the list are several low-cost models, a pickup truck, a crossover SUV, and even a sporty coupe.

The thing we’ve always loved about the Subaru BRZ is that it offers an exhilarating driving experience for a reasonable sum of money. Except that for 2026, it’s starting to feel like only half of that recipe is still accurate.

Ford and General Motors are working quickly to dampen the blow from the expiry of federal EV tax credits—both automakers are rolling out programs that will let customers continue benefiting from the $7,500 electric vehicle subsidy.

Strong resale value is great for the first owner, but not so much for those looking to save some money on the used market.

America’s love affair with new cars is colliding with a financial nightmare. According to a new report from the Consumer Federation of America (CFA), total U.S. auto loan debt has ballooned to an eye-watering $1.66 trillion, while delinquencies, defaults, and repossessions surge at rates not seen since before the 2008 financial crash.

Three Audis, a pair each of Aston Martin and Cadillac models, a Bentley, and a Volvo. What do they all have in common? People aren’t researching them online right now.

Dodge knows how to butter its own bread. The automaker is maximizing the profit potential of the Durango lineup, making Hemi power standard across the board.

Dodge has released full pricing and specifications for the gas-powered 2026 Charger Sixpack, giving us a clear picture of what to expect when the brand’s turbo-six muscle car hits showrooms.

The C8 Corvette Z06 is suddenly much easier to find—and to afford. Dealers across the country are reporting an oversupply of the high-performance Corvette, with some cars now being advertised at, or even below, MSRP.

The best-selling vehicles in America are pickups, and so it makes sense that the most-researched vehicles in America are also trucks. But the nameplate at the top of the charts may not be the one you were expecting.

It’s no secret that Porsches have never come cheap, but that price inelasticity may get tested as the German automaker has quietly raised prices across its entire North American lineup, citing ongoing market pressures.

The U.S. Senate has passed the One Big Beautiful Bill, a sweeping tax and policy package that includes a proposed deduction for interest paid on loans for new vehicles assembled in the United States.

Cars that fly off the showroom floor as fast as dealerships can stock them aren’t likely to be found at discount prices.

How do we feel about the Honda Civic Type R?

Lexus models aren't excluded; they'll see an increase of $208 on average, too.

The British Motor Corporation found instant success in 1959 when the automotive conglomerate unleashed the Mini, which at its introduction wore both Austin and Morris badges. By 1969, Mini was its own brand and had already achieved icon status.

As we reported in April, the 2025 Ford Bronco lineup was culled, resulting in some expensive entry points depending on what customers wanted. If it was a 2-door V6 Bronco, well, the entry point was nearly $80,000 in the Stroppe Edition.

There’s a surprise at the top of this month’s leaderboard. The most-researched vehicle in America was not, in fact, the Ford F-150.

The average vehicle across all vehicular segments in the United States loses 45.6% of its initial value of its first five years on the road. Comparatively, that figure stood at just 38.8% in 2023 as both the new and used car markets showed residual effects from the Covid-19 pandemic. Even as residual values drop in 2025, however, some in-demand vehicles retain more of their initial value over time than others, according to iSeeCars.com’s annual report on depreciation.

Overall, used car prices increased around 1% last year. Some cars, though, lost an alarming amount over the past 12 months.