2025 Ford Bronco Gets More Expensive and More Affordable

Mike Schlee
by Mike Schlee

As we reported in April, the 2025 Ford Bronco lineup was culled, resulting in some expensive entry points depending on what customers wanted. If it was a 2-door V6 Bronco, well, the entry point was nearly $80,000 in the Stroppe Edition.


Well, things have changed again. Just updated on the Ford.com, Bronco pricing has received a mid-year update and things have gotten more expensive, yet also more affordable.


Starting at the low end, the base model has received a $1000 increase for both 2-door and 4-door models, with new starting prices of $38,995 before destination charges. Opting for the 10-speed automatic transmission will now cost more and it’s a similar story as well for some of the SUV’s premium paint colors. Oh, destination charges also went up $100.


Continuing further up the model hierarchy, the 2-door Badlands has a minor $290 price increase while in contrast, the 4-door Badlands is $1,000 cheaper. Confused yet?  


Sticking with 4-door Raptors, the Big Bend is $850 more expensive, while the Heritage Edition and Outer Banks remain unchanged. Easily the largest price change, though, is the Raptor. Formally listed at $90,035 before destination charges, it gets a whopping $10,040 price decrease, putting it down to $79,995. With the death of the Jeep Wrangler Rubicon 392 on the horizon, the Raptor already has a massive price advantage over its only real competitor, and will soon be the only game in town, at a lower price to boot.


As mentioned, all these price changes have already taken effect on Ford’s official website, so those with entry-level models on order, kudos on getting in before the price increase. Those with Raptors on order, you might want to go renegotiate the purchase price.


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Mike Schlee
Mike Schlee

A 20+ year industry veteran, Mike rejoins the AutoGuide team as the Managing Editor. He started his career at a young age working at dealerships, car rentals, and used car advertisers. He then found his true passion, automotive writing. After contributing to multiple websites for several years, he spent the next six years working at the head office of an automotive OEM, before returning back to the field he loves. He is a member of the Automobile Journalists Association of Canada (AJAC), and Midwest Automotive Media Association (MAMA). He's the recipient of a feature writing of the year award and multiple video of the year awards.

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