Ford And Lincoln Sales Were All Over The Place In April

April wasn't great for Ford and Lincoln. Between the two, the damage came in at a 14.4% drop, following an 8.8% cumulative fall in the year-over-year numbers for the first quarter of 2026.

Contrast that with horrific EV sales—down 32.5% in April—and it's a fairly clear picture: People aren't buying electric cars in the same capacity as they once were. However, most of the downturn can certainly be attributed to the loss of the $7,500 federal tax credit, as well as the general notion that EVs are falling out of favor. A lot is happening behind the scenes, and hybrids were also down 32.5% as well, mostly because the only Hybrid Ford sells, the Escape, is phasing out of production.

Weirdly, though, Mustang sales skyrocketed; the model is up 39.2% globally this year, and up roughly 20% in the US market alone. The same can't be said for the electric Mustang Mach-E, though, the numbers showing an 8.8% fall in April and—hold your breath here—a 50% plummet so far this year.

Again, the story is complicated. Ford trucks lost 12.1% in sales so far this year, but heavy trucks (not to be confused with Super Duty trucks) are up 7.4% YoY. Bronco sales rose 18.6%, the Transit saw a 22% increase, and the Explorer gained a measly 1% this year. Ford is currently dealing with headaches from an aluminum shortage after fires at one of its key supplier facilities last year, which is certainly hurting production.

Over at Lincoln, the Nautilus gained 7.7% in sales while every other car contributed to the brand's overall 21.4% drop in April. Worse yet, April of 2026 sales were over 41% lower than the same month in the prior year.

As we move into the warmer months, don't be surprised to see these numbers fluctuate again, and possibly even more so.

Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.