Porsche and Pixar Pair Up For Character-Car Collaboration
Porsche and Pixar just announced a collaboration that will bring three Toy Story-themed cars to real life this June 19th. The timing aligns with the release of the fifth installment of the movie series, though the specifics of the vehicles hidden under wraps won't be revealed until right around the time Toy Story 5 hits theaters.
Of course, this isn't the first time the two companies have worked together. The famous Sally from Cars was a 911 Carrera, so it was only natural for a real-life trio of Pixar-themed Porsches to also be 911 variants. The cars will make their big public debut at the Toy Story 5 red carpet premiere in Los Angeles. Each car pays homage to one of the beloved series' three biggest characters: Buzz Lightyear, Jessie, and Woody.
“My primary focus has been shaping the world of ‘Toy Story 5,’ especially as this new story explores the evolving role of play in a tech-driven environment,” said Bob Pauley, Pixar Production Designer. “At the same time, collaborating with the Sonderwunsch team has been about interpreting these characters through materials, color, and form—staying true to who they are without being literal. It’s a design exercise rooted in storytelling.”
We also love to hear that this project comes out of Porsche's Sonderwunsch program, one named for its special wishes origins. In this case, the three hand-made vehicles will be sold together as part of a broader charitable initiative to benefit three designated non-profit organizations devoted to helping children and people in need." Porsche doesn't specifically say what organizations, but the core purpose is there.
“'Toy Story 5' is about continuing a story that audiences have grown up with, while finding new ways to connect it to today’s world,” said Lylle Breier, EVP, Partnerships, Promotions, Synergy, and Events at The Walt Disney Studios. “This collaboration with Porsche is a natural extension of that, thoughtful, design-driven, and rooted in character. It is a celebration of Woody, Buzz Lightyear and Jessie that feels both unexpected and true to the spirit of ‘Toy Story,’ and we love how it brings the film into a completely different creative space. For decades, Porsche and The Walt Disney Company have each defined what it means to inspire audiences through creativity and innovation. Even more meaningful is the opportunity to channel this collaboration to benefit deserving charities.”
“Porsche and the ‘Toy Story’ franchise share a commitment to creating special moments that last a lifetime,” said Timo Resch, President and CEO of Porsche Cars North America. “Many people fondly look back on their first toy - much like the feeling they experience when they see or drive one of our cars for the first time. We are excited to bring our Sonderwunsch program together with Disney and Pixar once again to create Woody, Buzz Lightyear and Jessie inspired vehicles in 911 form.”
Check back here in June to see exactly what the Buzz, Jessie, and Woody cars turn out to be.
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Based in Connecticut, Ross hosts The Hooniverse Podcast. He has been in the off-road world since he was a kid riding in the back of his dad’s YJ Wrangler. He works in marketing by day and in his free time contributes to Hooniverse, AutoGuide, and ATV.com, and in the past has contributed to UTV Driver, ATV Rider, and Everyday Driver. Ross drives a 2018 Lexus GX460 that is an ongoing build project featured on multiple websites and the podcast.
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