People Are Most Loyal To These 20 Car Brands

According to data from S&P Global Mobility, Tesla leads all automotive brands with a U.S. loyalty rate of 61.1%, up from 54.7% a year earlier. That figure places Tesla as one of only two brands to clear the 60% mark, the other being Subaru. Third-place Toyota fell just short at 59.9%.

The S&P Global Mobility data measures how many customers return to the same brand when purchasing their next vehicle, making it a useful indicator of long-term satisfaction rather than short-term demand.

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By AutoGuide.com Staff

Notable omissions from the top 20 list below include Acura, Jeep, Land Rover, Buick, Ram, Audi, and Dodge.

People Are Most Loyal To These 20 Car Brands

20. Volvo — 44.5%

19. Lincoln — 45.9%

18. Rolls-Royce — 46.2%

17. Porsche — 46.7%

16. GMC — 47.8%

15. Mazda — 48.3%

14. Lexus — 50.4%

13. Hyundai — 51.7%

12. Kia — 52.9%

11. BMW — 52.9%

10. Mercedes-Benz — 54.7%

9. Nissan — 55.7%

8. Chevrolet — 56.7%

7. Lucid — 57.9%

6. Ford — 57.8%

5. Honda — 58.2%

4. Ferrari — 59.7%

3. Toyota — 59.9%

2. Subaru — 60.5%

1. Tesla — 61.1%