Bridgestone Launches New Flagship Blizzak Tire, the IcePeak

Bridgestone Americas has shared details on its new Blizzak IcePeak winter tire, which will become the brand’s flagship winter offering. The tire uses Bridgestone’s ENLITEN technology and carries both the 3-Peak Mountain Snowflake and Ice Grip certifications, making it the first Bridgestone tire to earn both designations.

The Blizzak IcePeak is designed to replace two existing models in the lineup—the Blizzak WS90 and Blizzak DM-V2—consolidating winter tire coverage for a wide range of vehicles, including sedans, minivans, crossovers, SUVs, and trucks. It’s built with updated compounds and a new tread design aimed at improving winter traction while also addressing wear life and rolling resistance. Lower rolling resistance is intended to help with fuel efficiency, including on hybrid and electric vehicles.

The tire is scheduled to launch nationwide in May 2026. At launch, most of its 107 available sizes will be on sale, covering wheel diameters from 14 to 22 inches. Once the full size range is available, Bridgestone says the Blizzak IcePeak will fit about 97 percent of light-duty vehicles in the U.S.

According to Bridgestone, ENLITEN technology plays a central role in the tire’s development. The company says it allows the Blizzak IcePeak to balance winter performance with durability and efficiency, while also making it suitable for internal combustion, hybrid, and fully electric vehicles.

The Blizzak IcePeak includes several features intended to address common winter driving conditions. Bridgestone’s MultiCell technology is used to improve grip on ice, helping the tire earn its Ice Grip certification. The tread design incorporates optimized blocks and full-depth 3D sipes to increase traction in snow and reduce wheel spin. Bridgestone also notes that internal testing shows improved wear life compared with both the WS90 and DM-V2, along with reduced rolling resistance, which can help lower long-term operating costs.

The Ice Grip certification itself is based on standardized testing established by the International Organization for Standardization. To qualify, the tire must perform at least 18 percent better than a reference tire during ice braking tests.

From a design standpoint, the Blizzak IcePeak builds on technologies that have been part of the Blizzak line since its introduction in 1988. The tire uses an updated winter compound derived from those found in the WS90 and DM-V2, adjusted for improved durability while maintaining traction in wet, icy, and snowy conditions.

The tread pattern is new and shared globally, with several functional changes. The sipes have been reshaped and repositioned to increase the number of effective gripping edges. Small protrusions on the leading edges of the tread blocks are intended to limit water intrusion in icy conditions. Micro grooves on the tread surface are designed to help clear the thin layer of water that can form between the tire and ice, which can otherwise reduce grip.