Ford Bronco Pricing Is Absolutely Out Of Hand

Ford is scaling back its two-door Bronco offerings for 2025, trimming the lineup and narrowing powertrain options. The hedge trimming is so out of hand that those looking for a two-door, V6 Bronco will need to spend nearly $80,000.
Key Points
- The 2025 Ford Bronco two-door lineup has been reduced to three trims
- Ford says prior V6 two-door trims, like the 2024 Black Diamond ($49,960), are no longer available for 2025.
- Shoppers interested in a more affordable two-door V6 Bronco are advised to consider the remaining 2024 models before inventories run out
That's right, the only V6, two-door Bronco Ford wants to sell you is the newly introduced Bronco Stroppe Edition—priced at $78,225, including destination.
Last year, Ford offered six Bronco trims in two-door form: Big Bend, Black Diamond, Heritage Edition, Badlands, Wildtrak, and Heritage Limited Edition. All but the entry-level Big Bend were available with the 2.7-liter V6.
The least expensive two-door V6 Bronco last year was the Black Diamond trim, starting at $49,960. That’s no longer the case for 2025, as Ford has eliminated those middle-tier V6 options in favor of a limited, more premium configuration.
The 2025 Bronco Stroppe Edition is named after Baja racing figure Bill Stroppe and draws design cues from the classic tri-color livery of the original Stroppe Baja Bronco. It’s equipped with the 2.7-liter EcoBoost V6 and includes hardware tuned for high-speed off-road driving, such as a disconnecting front stabilizer bar, HOSS 3.0 suspension system, Fox internal bypass dampers, Baja drive mode, 35-inch Goodyear Territory RT tires, and beadlock-capable 17-inch wheels.
It's hot—I like it—but I don't $78,225 like it.
The new model effectively replaces the Wildtrak in the Bronco lineup and becomes one of just three two-door variants available for 2025. The other two—Base and Badlands— are now offered exclusively with the 2.3-liter turbocharged four-cylinder engine. While the Stroppe Edition carries a massive premium, it also arrives with exclusive equipment not found on lesser trims, such as full-vehicle bash plates and Raptor-style running boards.
Although the 2025 Bronco base model starts at $42,220, buyers interested in a more configurable or lower-priced two-door V6 Bronco may want to consider the remaining 2024 inventory—or a Jeep Wrangler.
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An experienced automotive storyteller and accomplished photographer known for engaging and insightful content. Michael also brings a wealth of technical knowledge—he was part of the Ford GT program at Multimatic, oversaw a fleet of Audi TCR race cars, ziptied Lamborghini Super Trofeo cars back together, been over the wall during the Rolex 24, and worked in the intense world of IndyCar.
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The people with a healthy disposable income fund can afford these vehicles. What happened to Ford’s vision of affordable vehicles?
I don't understand the reduction in engine - jeep, dodge and others learned people don’t want 4’ or sixes - fords 3 cyc on the bronco sport has been a disaster (water pump issues and more from the engine being taxed just to drive and get up to speed) - and no - the turbo doesn’t solve the problem - crazy - 80k plus for an under displaced 6 pack