Ford Maverick - Review, Specs, Pricing, Features, Videos and More

Since it rolled onto the scene, the Ford Maverick has essentially been in a class of one.

Sure, you can count the  Hyundai Santa Cruz if you want. That’s more of a lifestyle vehicle, and its pricing reflects that. The Maverick provided a welcome riposte to the always-bigger, always-fancier evolution of full-size pickups, one of the truest expressions of “cheap and cheerful” this industry had seen in years.

There was just one issue: the desirable hybrid setup was only available with front-drive only. For 2025  Ford has finally fixed that, and brought in a raft of other updates to make its lil’ trucklet even more appealing.

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With the Maverick’s mid-cycle refresh, Ford is giving the people what they want.

Sixty percent. That is the  Ford Maverick’s conquest rate: over half of buyers are coming to it from other segments or brands. That is a remarkable achievement, and further proof that Ford really was onto something when it launched the affordable, unibody truck back in late 2021.

That’s not to say there isn’t room for improvement. Since the Maverick’s  friendly face arrived on the scene, folks have been clamoring for improvements. Things like the ability to pair all-wheel drive with the hybrid powertrain, or a street-focused performance model like the compact trucks of the ‘90s.

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The 2023 Ford Maverick Tremor is a conundrum.

Ford’s baby pickup has been a critical darling since it launched two years ago. Here’s a pint-sized truck that can still handle most of the truck-like things folks need, at a more manageable size—and price. The Maverick’s low starting price and standard hybrid powertrain was cause for celebration. The hybrid was so popular, in fact, that Ford recently made it the extra-cost powertrain.

Read the full review here.



The 2022 Ford Maverick is what happens when a manufacturer plays to its strengths.

For decades, American automakers couldn’t catch a break in the compact car segment. The Japanese brands, and more recently the Koreans, cracked the code, achieving success both commercial and critical. Ford found some of the latter with the last Focus and Fiesta, but it wasn’t enough. Both disappeared from the lineup by the beginning of this decade.

Now Ford has flipped the script. The maker of America’s best-selling vehicle since the ’70s has given up the fruitless pursuit of compact car success. Instead, the Blue Oval has done what it does best: build a pickup. The Maverick is the smallest of its kind, but with the standard hybrid drivetrain, it’s one of the best vehicles you can buy for around $30,000 ($36,000 CAD). The Maverick is fun, friendly, and affordable and in high demand, which is something rarely said about compact cars.

The Maverick debuted last summer, before going on sale in October 2021. The friendly-faced trucklet rides on top of the same C2 platform as the Bronco Sport and Escape. That means it sits alongside the larger Hyundai Santa Cruz and Honda Ridgeline as a unibody pickup. What that sacrifices in outright towing capability, it makes up for with better on-road manners.

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These two baby pickup trucks aren’t comparable.

Yes, we mean it: the 2022 Ford Maverick and Hyundai Santa Cruz both target two very different parts of the market. Yet it’s the comparison so many are clamoring for. The paucity of small pickups prior to these two, and their proximity in launch timing, has forced them together in our collective consciousness, like Armageddon and Deep Impact. Just instead of questionable-quality disaster films, we have two unibody trucklets.

The Maverick is for those who miss the times a work truck was just that, but decry the gargantuan proportions of modern half-tons. Meanwhile, the Santa Cruz is funkier, more a product of the modern, lifestyle-focused times. Make the comparison to the cult classic Subaru Baja, and even Hyundai spokespeople nod in agreement.

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