Tesla Offering Discounts On New Cybertrucks

Tesla has begun offering discounts on new and demo Cybertrucks.

CNBC reports shoppers can find discounts of up to $1,600 on new models and around $2,600 on demo versions of Tesla’s highly anticipated angular pickup.

Initially unveiled in 2019 with a promised base price of $40,000, the vehicle hit the market in late 2023 with a starting price closer to $80,000 which has continued throughout 2024.

Despite outselling the Ford Lightning F-150 and becoming the fifth best-selling EV in the U.S. last year, the Cybertruck's rollout has been marred by production slowdowns and repeated recalls.

In 2024, Tesla’s overall sales declined by approximately 37,000 vehicles year-over-year— the company's first sales downturn in a decade. This occurred even as EV demand in the U.S. reached record levels, with 1.3 million units sold—a 7.3% increase from the previous year, according to data from Cox Automotive. The Cybertruck accounted for around 38,965 U.S. sales last year.

The Cybertruck was initially positioned as a key growth driver for Tesla, but its high price, production challenges, and recalls are tempering enthusiasm.

Earlier this week CEO Elon Musk announced that some Cybertrucks intended for California buyers were being repurposed for disaster relief. Tesla deployed Cybertrucks equipped with Starlink internet terminals to provide wireless connectivity and emergency supplies to areas in Los Angeles impacted by wildfires.

“Apologies to those expecting Cybertruck deliveries in California over the next few days,” Musk posted on X. “We need to use those trucks as mobile base stations to provide power to Starlink Internet terminals in areas of LA without connectivity. A new truck will be delivered end of week.”

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