Everyone's Favorite Ferrari Could Be Coming Back
Fresh off an eight-year legal battle that finally secured exclusive rights to the “Testarossa” name, the Italian automaker has filed a new trademark for “849 Testarossa,” which could even point towards a new Cavallino.
Key Points
- Ferrari has filed a new “849 Testarossa” trademark in Iceland to secure the iconic nameplate until 2035, following an eight-year legal battle that reinstated its rights to “Testarossa.”
- The filing is separate from the existing “Testarossa” trademark, ensuring protection in regions where World Intellectual Property Organization coverage may not fully apply.
- The “849” designation has sparked speculation about a future special edition model, as the number fits Ferrari’s traditional naming conventions and could hint at a modern homage to the original Testarossa.
The latest filing, uncovered in Iceland’s Intellectual Property Office, is a separate registration from the existing “Testarossa” trademark, which remains valid until October 2025. By registering “849 Testarossa” independently, Ferrari has effectively extended its claim to the name until January 16, 2035.
The “849” leads to speculation about Ferrari’s future plans. While it could simply be a legal precaution, the number does fit Ferrari’s now typical naming convention and could point to a future special edition bearing the legendary Testarossa name.
If a new Testarossa is on deck, Ferrari could approach it as a limited-run “Icona” series model, similar to the Daytona SP3, rather than an addition to its current retail lineup. In its '80s and ’90s heyday, the Testarossa was one of the most recognizable and aspirational cars in the world—everyone had a poster of one on their wall and a model on the shelf.
Next year does mark the 40th anniversary of the original 1985 Testarossa’s debut, which could be the perfect backdrop for Ferrari to honor the milestone with a modern version.
Ferrari previously lost the Testarossa trademark in 2017, when the EU Intellectual Property Office sided with German toy manufacturer Autec AC. The ruling claimed Ferrari had abandoned the nameplate since the last Testarossa models ended production in the mid-90s, allowing other companies to use the branding. That decision was overturned in 2023 after a protracted legal battle.
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An experienced automotive storyteller and accomplished photographer known for engaging and insightful content. Michael also brings a wealth of technical knowledge—he was part of the Ford GT program at Multimatic, oversaw a fleet of Audi TCR race cars, ziptied Lamborghini Super Trofeo cars back together, been over the wall during the Rolex 24, and worked in the intense world of IndyCar.
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I'd rather have an 80's model. Ferrari doesn't make manuals anymore.