The Ram 1500 EV is Dead; the Ram 1500 REV Lives
The Ram 1500 Rev is dead, but the Ram 1500 Rev remains. Wait, what?
There's an old adage in the news business: bury bad news on Friday. So it goes that Ram, in an altogether unsurprising move, has officially cancelled the entire Ram 1500 Rev, the all-electric version of the brand's full-size pickup. The brand announced this in an email as part of the Ram Insider+ program, specifically citing customer feedback and flagging market interest:
"Our multi-energy platforms, alongside our existing offerings, are engineered to support a range of powertrain options. This strategic direction continues as we evaluate the needs of our customers and the impact of recent economic developments.
"In response to customer feedback, and rapidly slowing industry demand for full-size BEV pickups, the brand is discontinuing development of the battery electric Ram 1500 (formally known as the Ram 1500 Rev)."
We'd love to call this surprising, but let's be real: the brand already pushed the Rev's production date back numerous times, and dropped the big-battery, 229-kilowatt-hour option back in January. Ram also had priorited the Ram 1500 Ramcharger, the range-extender model that will run on electric motors and batteries, but use a Pentastar V6 as a generator.
The Ramcharger continues on, except it will now adopt the Ram 1500 Rev name. It's a bit confusing, since "Ramcharger" arguably better spoke to its particular skill set. Oh well. The range-extended Ram 1500 Rev is still expected to launch some time in 2026.
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Kyle began his automotive obsession before he even started school, courtesy of a remote control Porsche and various LEGO sets. He later studied advertising and graphic design at Humber College, which led him to writing about cars (both real and digital). He is now a proud member of the Automobile Journalists Association of Canada (AJAC), where he was the Journalist of the Year runner-up for 2021.
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Good. No one wanted it.