Cadillac Cuts ATS Price and Base Engine
The 2017 Cadillac ATS is getting a price cut as well as changes to its trim levels.
Expected to boost Cadillac’s presence in the luxury sedan segment, the Cadillac ATS has failed to live up to expectations with market share declining every year since 2013. In hopes of boosting sales, the American automaker will cut the model’s price for the 2017 model year by $650 to $1,100 depending on the trim level. In addition, each trim will get more standard features than before, especially since the current entry-level model with a 2.5-liter four-cylinder engine will be axed. Instead, the base model will be equipped with a 2.0-liter turbocharged four-cylinder mill while a 3.6-liter V6 will sit at the top of the range.
SEE ALSO: 2016 Cadillac ATS 3.6L Review
Although pricing details have not been announced, shoppers can expect to be able to leave the dealership with the 2.0-liter turbo model with some popular options like the Bose audio system for the same price as the 2016 ATS sedan with a 2.5-liter engine. The standard 2.0-liter turbocharged four-cylinder engine will offer 272 horsepower, more than rivals BMW and Mercedes offer in their entry-level sedans.
“We want to emphasize the 2.0-liter turbo and the car’s features while attacking the market on the product side, rather than using increased incentives,” Cadillac global product planning director Hampden Tener told Automotive News. Tener believes that offering greater value at each trim level will increase demand, while the reduction in model and engine configurations will help dealers stock the most popular combinations.
[Source: Automotive News]
Discuss this story on our Cadillac ATS Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
GM putting that 2.5 in the caddy was a foolish mistake.
As a dealer I am constantly embarrassed by what the manufacturers put out now. There's this small market that buys these things new for the sake of a perception of the moment. From there on the cars go on to be annoying, low value, unwanted, undependable crap. BMW, Cadillac, Lexus, Mercedes...we won't even talk about Lincoln since the demise of the Town Car. If not for the Navigator Lincoln could cease to exist and nobody would care... You know why "luxury trucks"(and every truck seemingly has such aspirations these days) sell? And hold their value so well? Because people still believe a true luxury car has a big-ass V8 and a frame and a dominating road presence. Even Toyota and Nissan have figured this out (mostly). But I could be wrong. Maybe we aren't buying these wanna-be luxury carlets for 20 cents on the dollar wholesale at less than 4 years old...