Porsche Mission S Mid-Engine Super Sports Car to Sit Above 911

Porsche has unveiled a comprehensive strategic pivot aimed at repositioning the brand higher up the automotive luxury chain while also reducing operating costs. Presented at its Weissach Development Centre during a Capital Markets Day event, the plan (titled Sportwagenschmiede ’35) included a preview of a new "potential" mid-engined super sports car platform designated as the Mission S, which will likely spawn a dedicated flagship model positioned directly above the iconic 911.

Porsche teased the car on its social channels, calling it "Our love letter to the sports car."

The top comment on that post speaks to the Porsche enthusiast mindset and says, "Please don’t be electric. Please don’t be electric. Please don’t be electric. Please don’t be electric."

The Flagship: Porsche Mission S

The announcement of a distinct mid-engined platform marks Porsche’s return to a dedicated halo product class. Positioned above the 911, the upcoming super sports car architecture is engineered to establish a new performance benchmark for the brand.

While Porsche will formally preview the full platform on October 15, early indications point to a dedicated focus on weight distribution, chassis dynamics, and track capability. The vehicle is intended to act as both a technological testbed for future series-production cars and a catalyst to elevate Porsche's overall average selling prices—which the company aims to increase by approximately 20 per cent across its top-of-the-range models in the medium term.

Product Line Upgrades and Powertrain Strategy

Beyond the Mission S platform, Porsche’s revised product roadmap shifts emphasis toward higher-value offerings while pruning lower-margin derivatives.

• Portfolio Simplification: Porsche intends to trim total model variants by roughly 20 per cent. The goal is to drive production efficiency and boost the average sales volume per remaining variant by approximately 30 per cent in the medium term.
• Electrified 718 Range: The next generation of the 718 Boxster and Cayman will transition to fully electric powertrains, with sales expected to ramp up in their first full year of production in 2028.
• B-Segment SUV: In 2028, Porsche will introduce a new B-segment SUV featuring combustion and plug-in hybrid (PHEV) powertrains. Sold alongside the existing all-electric Macan, this model is slated to hit full production impact by 2029.
• Expansion in D/E Segments: Porsche is target-building its presence in upper vehicle categories, aiming for D and E segment models to account for 45 per cent of its total line-up. This includes emotionally focused 911 derivatives and the potential development of an SUV positioned above the Cayenne.
• Powertrain Diversity: The company is maintaining a three-pronged approach—investing simultaneously in internal combustion engines, plug-in hybrids, and next-generation battery technology.
• Platform Synergies: Development with Audi will deepen via shared architecture (PPE and PPC platforms) to optimize R&D allocation without compromising individual brand character.

Operational Restructuring and Cost Reductions

To offset macroeconomic pressures and volatile demand in key overseas markets, Porsche is undertaking a structural overhaul designed to drop its operational break-even point to fewer than 200,000 units. Through an agreed "Future Package," Porsche will trim 9,000 jobs via non-replacement and voluntary exits, while securing employment contracts for its core workforce through 2035. Across the board, management roles will be reduced by 40 per cent, and overall headcount across direct and indirect functions will be lowered by 25 to 30 per cent.

Non-Core Asset Divestments

Porsche has tightened its operational focus by divesting non-essential business units. Key actions include selling its equity stakes in Rimac and Bugatti Rimac, selling the MHP consulting firm, and initiating the wind-down of development and manufacturing operations at Cellforce Group, Porsche eBike Performance, and Cetitec. Internal tech divisions—Porsche Engineering and Porsche Digital—will merge into a single entity named Porsche Technologies.

Enhanced Personalization and Performance Operations

Under a new organizational umbrella titled Home of Sports Cars, Porsche will merge its bespoke vehicle operations into three distinct pillars:

1. Performance: Porsche has increased its ownership stake in Manthey Racing GmbH to 67 per cent, clearing the path for expanded track packages, factory performance upgrades, and low-volume "few-off" specialty vehicles.
2. Exclusiveness: Scaling up the Sonderwunsch (special request) and Exclusive Manufaktur custom tailoring services, with the target of increasing personalized options revenue sixfold.
3. Heritage: Preserving classic brand attributes through curated owner programs and historic vehicle support.