Sunflower Yellow Mazda Miata Is So Rare It Doesn't Even Really Exist

Mazda’s current color palette has drawn plenty of fire for sticking mostly to muted shades of gray, white, silver, and burgundy.

While the automaker recently introduced a washed green option for the Miata, bright and vibrant hues remain virtually absent from the factory order sheet. A shame for a car that's supposed to embody fun and free-spirited enthusiasm.

Four Japanese Mazda dealerships — Kanto Mazda, Shizuoka Mazda, Tokai Mazda, and Koshin Mazda — decided to address that absence directly. Partnering with the automaker, they created a custom "Sunflower Yellow" special edition MX-5 called the Mazda Roadster FSW Ver. 2.

The project celebrates the annual Mazda Fan Festa at Fuji Speedway. The catch is its ultra-exclusive production run with Mazda only building six cars. Technically, they're not even official Mazda special editions.

Because Sunflower Yellow isn't an active production color, Mazda isn't running these cars down the main assembly line. Instead, each vehicle begins life as a standard Roadster S Special Package finished in Jet Black Mica before being sent to Mazda Engineering & Technology.

Mazda E&T is the division responsible for hand-building Mazda's prototypes, emergency vehicles, and show-floor concept cars. Each car is completely stripped and hand-repainted in Sunflower Yellow — reminiscent of Competition Yellow offered on the third-generation NC Miata. The exterior is finished with a gloss-black aero pack from the factory accessories catalog, including a front splitter, side skirts, a rear diffuser, and a rear deck spoiler.

Along with the custom paint, Mazda E&T also splashes the interior with Sunflower Yellow on the door card inserts, climate control vent rings, and a color-matched key fob.

Underneath, the mechanicals remain factory stock. The JDM-spec Roadster uses a 1.5-liter naturally aspirated four-cylinder engine good for 134 horsepower and 112 lb-ft of torque, paired with a six-speed manual transmission.

The complete vehicle is priced at 4,708,000 yen (about $30,000 USD at current exchange rates). The custom paint process alone accounts for 1,452,000 yen (roughly $9,200 USD) of the total package price.

Buying one requires more than just the cash payment. The right to purchase one of the six cars will be decided via a live lottery held on October 3 and 4 during the Mazda Fan Festa at Fuji Speedway. Winning buyers will also receive a certificate of authenticity and a two-day VIP tour of Mazda's headquarters, museum, and the E&T facility in Hiroshima.

Now do one in Splash Green Mica...

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