Firestone Marks 125 Years with Year-Long Anniversary Events
Bridgestone Americas has announced a year-long series of events and launches to mark the 125th anniversary of its Firestone brand, which has been around since 1900. The celebration, running through August 2026, will include new products, storytelling experiences, and brand activations.
“Founder Harvey S. Firestone was a pioneer whose life, legacy and commitment to customers remain engrained in our DNA today,” said Scott Damon, Chief Executive Officer, Bridgestone West and Group President, Bridgestone Americas. “We continuously strive to innovate—improving our customers’ lives with our products, services and solutions—and adapt to the evolving needs of tomorrow.”
Throughout the year, Firestone plans to highlight the brand's history while looking ahead to how the manufacturer can continue to serve drivers. The celebrations will feature product announcements and outreach events aimed at both consumers and industry professionals.
Vagabonds Expeditions
To begin the anniversary year, Firestone invited a group of storytellers to join an off-road drive through Bighorn National Forest in Wyoming. The trip was inspired by Harvey Firestone’s early 20th-century travels with figures like Henry Ford and Thomas Edison. These modern-day expeditions are intended to reflect the brand’s historical connection to exploration and reliability in remote areas. More of these trips will take place throughout the year.
New Product Releases
Firestone will roll out several new tire models across both consumer and commercial categories. The launches are planned for late 2025 into 2026 and will focus on continued improvements in performance and durability.
INDYCAR Involvement
Firestone’s motorsports ties go back more than a century, including its first Indianapolis 500 win in 1911. As part of the anniversary, the brand will continue its role as the exclusive tire supplier for the NTT INDYCAR SERIES through the 2026 season, including the 110th running of the Indy 500 on May 24, 2026.
Event and Trade Show Participation
Firestone will be present at various industry events throughout the year. Some of these will include an exhibit called “The Firestone Journey,” which blends digital displays with historical artifacts from the company’s archives. The exhibit will travel to several trade shows, offering a look at how the brand has evolved alongside the automotive industry. Key stops include King of the Hammers in California, Overland Expo West in Arizona, and the Indy 500.
This article was co-written using AI and was then edited and optimized by our editorial team.
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