Ferrari Shows Off Interior Details for Upcoming Luce SUV
Ferrari has revealed the interior design and name of its upcoming fully electric sports car, the Ferrari Luce, positioning it as a new addition to the brand’s lineup.
The car was introduced in San Francisco during an event hosted with LoveFrom, the design collective founded by Jony Ive and Marc Newson. LoveFrom has worked with Ferrari for five years and collaborated closely with the Ferrari Styling Centre, led by Flavio Manzoni, to develop the vehicle’s design while meeting production and regulatory requirements.
The cabin is designed as a simplified, single-volume space focused on driving. Hardware and software were developed together so the physical controls and digital interface function as a cohesive system. Core elements—including the binnacle, control panel, and central console—are organized around inputs and displays to keep the layout clear.
Ferrari emphasized durable materials, including precision-machined, 100% recycled aluminum and Corning Gorilla Glass for high-wear surfaces. Manufacturing processes such as CNC machining and anodization were used to improve strength and surface finish.
The interface prioritizes physical controls rather than relying heavily on touchscreens. Many functions are mechanical, with layouts influenced by classic sports cars and Formula One vehicles.
The three-spoke steering wheel references historic Ferrari designs and is made from recycled aluminum. It uses 19 CNC-machined parts and is approximately 400 grams lighter than a standard Ferrari steering wheel. Analogue control modules were tested with Ferrari drivers to refine mechanical and acoustic feedback.
The glass key includes an E Ink display that only consumes power when the color changes. Inserting it into the central console triggers the startup sequence as the control panel and binnacle illuminate.
Three displays—the driver binnacle, central control panel, and rear control panel—were designed for legibility and ease of use. The binnacle is mounted to the steering column and moves with the wheel, featuring overlapping OLED screens developed with Samsung Display.
The control panel sits on a ball-and-socket joint so it can be angled toward either the driver or passenger. It also integrates a multigraph with three independent motors that can function as a clock, chronograph, compass, or launch control display.
Graphics throughout the instrument cluster draw from historic automotive gauges and aviation layouts, with an emphasis on clear, quickly readable information intended to reduce driver distraction.
The shifter is made from Gorilla Glass using laser-drilled openings for the graphics. Similar glass surfaces are used across the control panel, binnacle, and central console for durability and scratch resistance.
LoveFrom, founded in 2019, is a multidisciplinary creative collective with studios in San Francisco and London that works on a limited number of projects, including Ferrari.
This article was co-written using AI and was then heavily edited and optimized by our editorial team.
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