Bugatti Introduces New $24K Model: There’s Just One Catch

Bugatti has teamed up with UK-based Factor Bikes to create a limited-run performance bicycle called the Factor ONE.

Factor, founded by former pro cyclist Rob Gitelis, is known for designing and manufacturing its bikes in-house, with a focus on engineering and race performance. This collaboration brings together Bugatti’s automotive background and Factor’s experience in high-end cycling, resulting in a bike that prioritizes aerodynamics, stiffness, and overall ride quality.

The Factor ONE takes an unlimited approach to design, with every element shaped to improve efficiency and performance. Unlike traditional race bikes built to meet UCI regulations, this model isn’t bound by those rules, allowing for features like a wider fork stance and reduced drag.

The frame uses a carbon construction and a fully integrated design, with a two-tone finish and Bugatti’s signature blue color as visual cues to the brand’s heritage. Details like the “Dancing Elephant” emblem reference Bugatti’s history while keeping the overall look consistent with its cars.

Beyond the frame, several components have been developed specifically for this bike, including parts from Selle Italia, Carbon-Ti, and Continental. It also features a lightweight wheelset developed with Black Inc, designed to balance aerodynamics, stiffness, and stability. In total, production is limited to 250 individually numbered units, aimed at collectors and riders looking for something outside the usual range of high-performance road bikes. The model is scheduled to be unveiled at a joint event in Shanghai on March 18, 2026. Pricing for the new bike starts at $23,599.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

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