BMW iX3 Orders Are Outpacing Initial Estimates
BMW has already added a third shift to the iX3's production plant in Debrecen, Hungary.
We were very impressed with the 2027 BMW iX3 when we drove it late last year. BMW's next-generation EV SUV has more range than anything else in its class, quick charging via 800-volt architecture, and a bold new design inside and out. It sounds like we're far from alone, as Der Spiegel is reporting BMW received more preorders for the iX3 than it was expecting. According to an unnamed internal source, this has prompted the German brand to add an additional third shift to the Debrecen, Hungary plant ahead of schedule.
Currently, the Debrecen plant can max out at 150,000 units, which should be plenty to satisfy global demand. For now, anyway: the iX3 is the first vehicle to ride on the Neue Klasse architecture, but BMW is planning dozens of different models by the end of the decade.
A BMW spokesperson told InsideEVs that, despite reports from late last year suggesting the first year of iX3 production was already almost sold out, that order books remain open. Pricing is still up in the air in Canada and the US, though BMW has held steady that the iX3 will hover around the $60,000 USD range, placing the iX3 right at the top of the existing X3 range.
Not sold on the SUV shape? Don't worry, BMW has teased a Neue Klasse car and we expect to see the production model at some point this year, including a high-powered, quad-motor M version. No wonder it's one of our most anticipated cars of 2026.
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Kyle began his automotive obsession before he even started school, courtesy of a remote control Porsche and various LEGO sets. He later studied advertising and graphic design at Humber College, which led him to writing about cars (both real and digital). He is now a proud member of the Automobile Journalists Association of Canada (AJAC), where he was the Journalist of the Year runner-up for 2021.
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