Ford Racing Is Back

The play restores one of the company’s most storied motorsport identities—and the one most of us are familiar with from our youth—just as it prepares for a busy few years on the global motorsports stage.

In a statement, Ford Racing general manager Will Ford positioned the rebrand as a “wholesale reintroduction of our racing brand,” saying it will bring Ford’s road and race programs closer together. The goal, according to the company, is to emphasize how technologies developed on track feed into road cars, and vice versa.

“There will be no more walls” between the engineers developing race cars and those creating performance models for the street.

“The technology that survives the Baja 1000 will be in the DNA of the next F-150 Raptor. The aerodynamic lessons we learn at Daytona and Le Mans will be sculpted into the body of the next Mustang,” Ford said.

The timing is no coincidence. Ford is in the middle of expanding its footprint in global motorsport, with high-profile entries in Formula 1 with Red Bull Powertrains and a Le Mans Hypercar program on the horizon.

At the same time, the racing arm continues to field programs in NASCAR, IMSA, WEC GT3, Australian Supercars, off-road rally raid, Formula Drift, and a variety of Mustang one-make series.

Mark Rushbrook, who has overseen Ford Performance, will continue as global director of Ford Racing. That means the division’s remit still includes both competition programs and performance road cars, such as the track-inspired Mustang GTD.

Ford confirmed that the first production vehicle born under the Ford Racing banner will debut in January 2026, coinciding with two events the brand is heavily invested in—the Dakar Rally and the 24 Hours of Daytona.

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