Ford Promises To Make More Affordable Vehicles

As the cost of new vehicles continues to climb, Ford is responding to customer concerns by reintroducing base trims and ramping up production of its more affordable models.

The average transaction price for a new car hit $49,740 last month—nearly $15,000 higher than a decade ago—and buyers are increasingly prioritizing value over the latest features.

After years of phasing out entry-level models and trims to boost profit margins, Ford has been forced to respond. Automotive News reports that the automaker will increase production of lower-end Escapes, Explorers, and F-150s, with plans to expand the availability of base trims.

The shift started late last year with the return of the base model Bronco for the 2025 model year. When Ford originally eliminated the base trim it caused the Bronco’s starting price to jump from $34,890 to $39,130— the base trim is now priced at $37,995.

Ford is also ramping up marketing for the Maverick and the facelifted Bronco Sport, both of which start under $30,000. Unfortunately, both models are produced in Mexico which could expose them to a potential 25% tariff if President Trump follows through on his tariff threats.

Another lower-cost option, the Escape, starts at $28,150 and is produced in Louisville, Kentucky—Ford is expected to discontinue the model later this year.

Rising prices, inflation, and economic pressures have left fewer options for budget-conscious buyers seeking basic transportation—the once-affordable Maverick saw its price climb from $19,995 to $26,295 in just a few years.

What Ford really needs to do is bring back low-cost hatchback choices like the Fiesta and Focus, and maybe the Fusion too while they're at it. Someone needs to stop these MBA spreadsheet warriors who seem to think simply increasing the price of a vehicle will lead to remarkable financial success instead of crumbling sales, and a disillusioned enthusiast base.

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