Hot Wheels Will Start Making Ferraris Again
For the first time in 10 years, Ferrari is returning to the Hot Wheels diecast collection.
Mattel announced the news at the Nuremberg International Toy Fair, unveiling plans to release a full range of die-cast Ferrari models. These will span Ferrari’s contemporary lineup along with iconic classics.
Cars are expected to range from basic $1 “mainline” 1/64-scale models to premium limited-edition pieces under the Mattel Creations brand. Remote-controlled Ferrari models are also part of the plan.
The first Ferrari Hot Wheels cars will arrive this spring, with the collection expanding over time.
Hot Wheels and Ferrari once shared a strong partnership, producing popular models throughout the 2000s. These included everything from entry-level die-casts to premium 1/18- and 1/43-scale models of Ferrari’s road cars and race cars, including Michael Schumacher’s championship-winning Formula 1 cars.
The relationship ended in 2014 when Ferrari signed an exclusive licensing agreement with Maisto and Bburago, leaving Hot Wheels enthusiasts without access to new Ferrari models. The last Ferrari to roll out of the Hot Wheels factory was the LaFerrari.
This news comes weeks after Hot Wheels debuted its new lineup of Formula 1 die-casts featuring liveries from eight of the current teams. Ferrari was conspicuously absent from that collection—along with Aston Martin—but this new deal should make Ferrari’s F1 cars available again.
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An experienced automotive storyteller and accomplished photographer known for engaging and insightful content. Michael also brings a wealth of technical knowledge—he was part of the Ford GT program at Multimatic, oversaw a fleet of Audi TCR race cars, ziptied Lamborghini Super Trofeo cars back together, been over the wall during the Rolex 24, and worked in the intense world of IndyCar.
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