Cadillac Gets Serious About Golf—Again

The PGA Tour is heading back to one of its most recognizable South Florida stops, with Cadillac returning as a title sponsor for a new Signature Event at Trump National Doral. The newly named Cadillac Championship is scheduled for April 27 through May 3, 2026, marking the Tour’s first competitive visit to the Blue Monster course since 2016.

The event will be played on Doral’s famed Blue Monster layout and broadcast across CBS and Paramount+, with additional coverage on Golf Channel and the PGA Tour’s digital and audio platforms, including PGA Tour Live on ESPN+ and SiriusXM. The agreement between Cadillac and the Tour is described as multi-year, and the tournament will carry a $20 million purse, placing it among the Tour’s top-tier events.

Cadillac’s relationship with professional golf, and Doral in particular, is well established. From 2011 through 2016, the automaker served as title sponsor of the WGC-Cadillac Championship, a limited-field invitational that helped anchor the World Golf Championships series. When Cadillac exited that sponsorship following the 2016 season, the Tour’s five-decade run at Doral came to an end and the event was relocated to Mexico.

Trump National Doral itself carries a long and complicated history. Originally developed by Alfred Kaskel and opened in 1962, the Doral Hotel and Country Club became a fixture on the PGA Tour schedule largely due to the Blue Monster course, known for its length and water hazards built into former swampland. The property passed through multiple owners before being acquired out of bankruptcy by the Trump Organization in 2012.

The Tour’s departure after 2016 was influenced by both the loss of Cadillac’s sponsorship and the political controversy surrounding Donald Trump, which made it difficult to secure a replacement partner. With Cadillac now back in the fold, those barriers appear to have eased. Eric Trump, executive vice president of the Trump Organization, welcomed the announcement, calling the return of the Tour and Cadillac a reunion with a historic venue.

For Cadillac, the renewed partnership fits alongside a broader portfolio of high-profile lifestyle and motorsports initiatives, including its presence at Monterey Car Week and its expanding racing programs. Other luxury automakers, including Mercedes-Benz, Genesis, and Honda’s Acura brand, continue to use golf as a way to reach affluent buyers, making the sport a competitive marketing arena as much as a sporting one.

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