Audi Teases New Entry Level All-Electric A2 e-tron
Audi is bringing back the A2 name as a new entry-level EV. Officially called the A2 e-tron, the new vehicle will be assembled in Ingolstadt, Germany. Unlike North America, there is high demand for compact electric vehicles in Europe, especially in more densely populated areas with large EV-supported infrastructures. Like most small cars, the aim for Audi is to tap into a younger, urban-based consumer market that prioritizes practicality and ease of use.
Audi CEO Gernot Döllner made the A2 e-tron announcement during Audi’s Annual Media Conference. “We’ve listened. Our customers want electric mobility that impresses in everyday life. The A2 e-tron is our promise to deliver exactly that – efficient, compact, and confident. We’re making entry into the electric Audi world easier and more relevant than ever,” said CEO Gernot Döllner.
For those in North America unfamiliar with the A2 name, it was used on the brand’s lineup of city-based subcompact family vehicles. Similar to the older Mercedes-Benz A-Class. Those who play Gran Turismo may be familiar with the with A2 as well. The all-new Audi A2 e-tron will be officially revealed this fall.
Our Take
Looking at the singular silhouette image released, we see why Audi is giving this new EV the A2 name as the profile shape is remarkably similar. Sadly, we in North America shouldn't expected to get this model on our shores anytime soon. But, if there’s one thing that’s certain in the automotive world, things are always changing, and no one knows for sure what the future holds.
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A 20+ year industry veteran, Mike rejoins the AutoGuide team as the Managing Editor. He started his career at a young age working at dealerships, car rentals, and used car advertisers. He then found his true passion, automotive writing. After contributing to multiple websites for several years, he spent the next six years working at the head office of an automotive OEM, before returning back to the field he loves. He is a member of the Automobile Journalists Association of Canada (AJAC), and Midwest Automotive Media Association (MAMA). He's the recipient of a feature writing of the year award and multiple video of the year awards.
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I GUESS THEY GOT STUCK WITH A CONTRACT FOR A FEW MILLION BATTERIES