Fiat Spied Testing New Pickup Truck
Fiat is testing a pickup truck that looks to be a new addition to the lineup.
The Italian automaker is developing a larger pickup than the existing Strada to compete with the Chevrolet C10, Ford Ranger and Toyota Hilux in Europe. Although it is heavily camouflaged, these prototypes do have real bodies and aren’t mules in disguise. At the 2014 Sao Paulo Motor Show, Fiat showed off the FCC4 concept and it appears that this might be the first prototype of it in production form.
SEE ALSO: Fiat FCC4 Concept Has an Interior For The Birds
Naturally now that Fiat owns Ram, it’s a valid question to ask if this truck could surface in the U.S. with a Ram badge, to compete with the Chevy Colorado and Toyota Tacoma. “Certainly we’ve looked at it and we’ll continue to look at opportunities,” Ram CEO Bob Hegbloom recently said in an interview when asked if a new small pickup from Ram was coming to the U.S. market.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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So a possible mid-size Ram and a Wrangler Pickup? Seems unlikely. The market simply isn't that big here.