What Crypto and Zombies Have to Do With Car Shopping
If you’ve tried using an AI chatbot to plan your weekend, write an email, or summarize a document, it probably felt like magic. But if you are planning to use ChatGPT or Gemini to help you cross-shop vehicles, negotiate a deal, or find accurate pricing data for your next car purchase?
You might want to pump the brakes.
On the latest episode of The AutoGuide Show (Episode 126), we sat down with Keith Barry, Senior Automotive Reporter at Consumer Reports, to talk about the intersection of car buying and artificial intelligence. While AI is rapidly changing the automotive landscape, Keith explains that when it comes to the highly nuanced, rapidly shifting world of new and used car pricing, AI algorithms are still fundamentally breaking down.
And sometimes, they break down in spectacular fashion.
The Primary Sources Trap
During the episode, we discussed a common workaround for AI's tendency to confidently fabricate facts (known in the tech world as hallucinating). The trick? Command the AI to pull its information from "primary sources only."
You would think that would force the AI to look at official manufacturer press rooms, trusted consumer advocacy sites, or actual dealership inventories. For a moment, it actually seemed to work. The data got significantly more precise, until the AI hit a wall and decided to pull its Toyota pricing data from a mysterious corner of the web called Shape Plain Clothing.
Naturally, Barry little investigative journalism.
Is Your Auto Data Coming from a Crypto-Pawn-Church?
When he searched for Shape Plain Clothing online, there was no massive automotive database to be found. But a deeper dive into a LinkedIn page directly affiliated with the company revealed that this "trusted automotive primary source" advertised itself as:
- A clothing retailer
- A cryptocurrency exchange
- A pawn shop
- An active church
- ...and a Zombie Response Training Facility
While the idea of a post-apocalyptic, crypto-dealing apparel church handling your Toyota RAV4 pricing is hilarious, it highlights a massive, systemic issue with relying on large language models for major financial investments.
AI doesn't actually understand context, reputation, or credibility; it simply predicts the next logical word or string of data based on whatever it can scrape. If a zombie defense pawn shop happens to have an unverified table of Toyota MSRPs buried on its site, the AI apparently treats it with the exact same weight as a report from Consumer Reports.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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