These 5 Luxury Brands Rank Highest For Quality Among Owners
The 2024 J.D Power APEAL study was released last week with interesting insights for those in the market for a premium or luxury car.
The J.D. Power U.S. Automotive Performance, Execution, and Layout (APEAL) Study evaluates new vehicles based on owner feedback collected after 90 days. It assesses over 40 specific vehicle attributes across 10 key areas, including design, performance, safety, usability, comfort, and perceived quality.
The study examines experiences such as approaching the vehicle, entry and exit, start-up, powertrain performance, fuel efficiency, infotainment, safety, and comfort. Higher APEAL scores correlate with better value retention and a greater likelihood of owners recommending their vehicles, highlighting the positive long-term impact on market perception.
Based on the study, these are the 5 highest ranking premium and luxury brands according to owner feedback.
5) Mercedes-Benz
Mercedes-Benz has consistently performed well in the J.D. Power APEAL Study, reflecting the brand's commitment to quality and customer satisfaction. In 2024, Mercedes-Benz continued to rank among the top premium brands, with models like the S-Class and GLS receiving high marks for their luxurious interiors and advanced features. This performance underscores the brand's focus on delivering vehicles that resonate strongly with consumers, offering both high quality and an engaging driving experience.
4) BMW
In 2024, BMW secured a top position with standout models like the X4, X6, and X7 receiving high marks for quality and driving experience. These models not only excelled in the APEAL Study but also in the Initial Quality Study (IQS), indicating a solid perception of quality among customers.
3) Land Rover
Land Rover has excelled in the luxury SUV category. The brand's high ratings stem from its emphasis on design, comfort, and overall driving experience. In the 2023 study, Land Rover tied for second place among luxury brands, highlighting its appeal to owners who appreciate the blend of performance and upscale features. Models like the Range Rover and Range Rover Sport have been particularly noted for their luxurious interiors and advanced technology.
2) Jaguar
In 2023 Jaguar was ranked as the top premium brand, in 2024 it falls back one spot to second. This recognition highlights Jaguar's strong appeal through its luxurious and high-performance models like the F-Pace, I-Pace, E-Pace, and F-Type. These vehicles scored highly in areas such as emotional appeal, design, and driving experience, reflecting Jaguar's dedication to delivering a refined and exhilarating ownership experience.
1) Porsche
Porsche has earned the top spot for 2024 among premium brands–the eighth time in a decade that Porsche has achieved this distinction. Porsche scored 891 points on a 1,000-point scale, significantly surpassing the premium brand average of 870. Notably, models like the Taycan and 911 were highlighted for their exceptional performance and design, contributing to Porsche's high rankings in the APEAL Study.
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Apparently the ranking for quality does not include the tendency to require significant repairs. Several of these makes are notorious for poor reliability and yet they are listed here. With a Range Rover, you actually should have two so that you have something to drive when the other one is in the shop!