Ram Outsells Jeep for the First Time

For the first time since Ram split off from Dodge back in 2009, the truck brand has managed to outsell Jeep in a single quarter.

A massive 73-percent surge in Ram 1500 pickup sales pushed the truck maker to a 29-percent overall gain in the third quarter of 2026. Ram closed out the quarter with 134,072 deliveries, narrowly pulling ahead of Jeep, which saw its quarterly sales tumble 20 percent to 128,542 units.

Jeep’s quarterly drop came down to sharp declines across several core nameplates. Sales for the Compass, Grand Cherokee, and Wagoneer lineup each fell by at least 30 percent during Q3. The electric Wagoneer S took a particularly hard hit, plummeting 96 percent compared to the same period last year following the expiration of federal plug-in vehicle tax credits. Jeep skipped the 2026 model year for the Wagoneer S entirely, though the brand plans to bring the EV back for 2027.

The slump at Jeep dragged Stellantis' overall U.S. third-quarter performance down by 0.2 percent, snapping a yearlong streak of quarterly gains. Year-to-date volume for the parent company remains up 3.3 percent, keeping Stellantis on track for its first annual U.S. sales gain since 2018.

Chrysler and Dodge Hold Steady

Elsewhere under the Stellantis banner, performance was mixed across its North American brands:

• Chrysler: Up 6 percent for the third quarter.
• Dodge: Rose 2 percent for Q3, led by the Durango, which posted a 14-percent gain to log its best third-quarter sales performance since 2005.
• Low-Volume European Imports: Alfa Romeo fell 65 percent and Fiat dropped 83 percent, though Fiat did deliver its first batch of Topolino micro-EVs to select U.S. stores.

Big Heavy-Duty Ambitions for Ram

Heavy factory incentives helped fuel Ram's third-quarter surge. Average discounts on Ram pickups rose more than 10 percent in September, reaching an average of $7,941 per vehicle.

While Jeep maintains a 44,000-unit lead over Ram year-to-date, Stellantis has made it clear that it expects Ram to become its top-volume North American brand before the end of the decade. Under new brand CEO Matt VanDyke, Ram plans to broaden its portfolio in the coming years with two smaller pickup entries and its first-ever body-on-frame SUV.

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