People Keep Asking Jeep For This Paint Job—Now It's Back For 2026
Jeep is once again giving fans a chance to make their off-roaders pop with color. For 2026, the brand is reintroducing its eye-catching “Reign” exterior paint—a deep, expressive purple that’s become something of a cult favorite among Jeep loyalists.
First seen on the Wrangler in 2018 and brought back briefly in 2023, Reign has proven to be one of Jeep’s most requested limited-run finishes.
This time around, it won’t just return to the Wrangler lineup—it will also make its debut on the Gladiator pickup, giving buyers across both families a chance to stand out.
Jeep says the addition of Reign underscores its commitment to keeping its factory palette fresh and customizable. Trim availability will vary, but order books are open now. Whether you’re cruising Main Street or tackling the Rubicon Trail, the purple paint is designed to add as much personality as capability.
This article was co-written using AI and was then heavily edited and optimized by our editorial team.
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That's just Plum Crazy.
Mopar has the most fun colors on earth. Keep them coming!