EXCLUSIVE: Mazda Trademarks CX-6e Hinting At Next EV Crossover
The AutoGuide.com research department has just uncovered a new trademark filing from Mazda that could hint at another future model from the small Japanese automaker.
Mazda has trademarked the wordmark CX-6e with the European Union Intellectual Property Office. For those of you who aren't familiar with Mazda's global offerings, the CX-60 is a global market crossover not offered to North Americans, it made its debut in 2022. It was the first vehicle to use Mazda's new rear- and all-wheel drive platform with a longitudinal engine layout—this is the same platform that underpins the CX-70 and CX-90 at your local Mazda store.
Mazda already offers the CX-60 equipped with a PHEV powertrain to Europeans, so it's likely the trademark for the CX-6e could or would be related to a pure electric powertrain. Earlier this year AutoGuide discovered a similar trademark filing and associated stylized logo for Mazda 6e. It's unclear if this could signify a change to Mazda's EV model nomenclature as well.
Mazda's only real EV at the moment is the MX-30 which can be had as a pure battery-electric model, or as a series PHEV model that uses a Mazda rotary engine to charge the battery but not power the wheels.
It's possible a Mazda CX-6e model could be based on the same underpinnings as the Subaru Solterra and Toyota bZ4X twins. Mazda has tied up with Toyota and Subaru in the development of combustion engines, and the small Japanese automaker uses a Toyota powertrain in the North American market CX-50 PHEV. It's not a stretch to imagine more component sharing in an eventual Mazda 6e or Mazda CX-6e model.
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An experienced automotive storyteller known for engaging and insightful content. Michael also brings a wealth of technical knowledge and experience having been part of the Ford GT program at Multimatic and built cars that raced in TCR, IMSA, and IndyCar.
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