Jeep Named Least Loved Brand in Owner Satisfaction Survey
Just 51% of Jeep owners who responded to Consumer Reports’ latest satisfaction survey said that they’d buy the same vehicle again.
That’s the lowest number in the survey, earning Jeep the dubious title of the Least Loved Brand ranked by the publication.
Other automakers that performed poorly in Consumer Reports’ survey were Mercedes-Benz (53%), Volkswagen (54%), Nissan (54%), Chrysler (55%), Ram (56%), Buick (59%) and Audi (60%). All seven of these brands got scores of two (out of five points) in the Satisfaction Score rankings.
Owner Satisfaction by Brand – Bottom 10: |
|---|
Jeep |
Mercedes-Benz |
Volkswagen |
Nissan |
Chrysler |
Ram |
Buick |
Audi |
Acura |
Mazda |
Out of the five individual categories Consumer Reports asked its subscribers to rate—Comfort, Driving, Cabin Storage, Usability and Ownership Cost—Ram and Volkswagen tied with the lowest scores in two each. Audi took the final blow as owners apparently don’t think the German brand has enough interior storage options.
At the other end of the spectrum, Rivian earned the award as the Most Loved Brand from Consumer Reports, with 81% of owners responding “definitely yes” when asked “whether they would buy the same vehicle if they had to do it all over again (considering price, performance, reliability, comfort, enjoyment, etc.).” Rivian was ranked highest in Comfort, Usability, and Ownership Cost.
Alfa Romeo, Dodge, Fiat, Infiniti, Jaguar, Land Rover, Lucid, Maserati, Mini, Mitsubishi, and Polestar weren’t included in the rankings due to insufficient data.
Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.
Growing up in a family obsessed with performance and as the son of an automotive engineer, Jeremy Korzeniewski has spent his entire life as a car enthusiast. Also an avid motorcyclist, Jeremy has spent the last two decades writing about the transportation industry and providing insights to many of the largest automotive publications in the world.
More by Jeremy Korzeniewski
Comments
Join the conversation