GM Trucks Will Get New Dealership Performance Packages From Callaway
Holley and Callaway are joining forces to offer factory-backed upgrade packages for General Motors trucks, SUVs, and Corvettes through the automaker's dealer network
Key Points
- Holley and Callaway are partnering to deliver factory-backed performance packages for GM trucks, SUVs, and Corvettes through Chevrolet dealerships.
- The collaboration will integrate Callaway’s engineering expertise with Holley’s marketing and distribution, with offerings ranging from supercharger kits to premium “Pinnacle” builds.
- A new Callaway Performance Center in Bowling Green will expand production capacity and enable more dealer-approved, warranty-backed upgrades, including potential off-road-focused models.
The partnership will focus on "building scalable, high-performance vehicle solutions for popular GM models, expanding the companies’ reach in the GM ecosystem and serving more enthusiasts in the Domestic Muscle arena and the rapidly growing Modern Truck and Off-Road space."
The aim is to deliver upgrade packages through Callaway's existing GM-affiliated dealer network. The performance packages will focus on GM's truck portfolio—Silverado, Sierra, Suburban, Tahoe, Yukon, and Escalade—along with the Corvette. Callaway will lead engineering and development, while Holley leads digital and direct-to-consumer sales channels and will lend its manufacturing expertise.
Expect to see Callaway’s current catalog—like supercharger kits for GM’s 5.3- and 6.2-liter V8s—offered through dealerships as option-like packages for GM's eligible models. Long-term, the collaboration is expected to expand into more specialized builds and high-performance applications.
A new Callaway Performance Center will also be established in Bowling Green, Kentucky, focusing predominantly on Corvettes, but also GM truck and SUV platforms. The new site is expected to boost production capacity for available parts and widen the availability of dealer-backed upgrades.
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An experienced automotive storyteller and accomplished photographer known for engaging and insightful content. Michael also brings a wealth of technical knowledge—he was part of the Ford GT program at Multimatic, oversaw a fleet of Audi TCR race cars, ziptied Lamborghini Super Trofeo cars back together, been over the wall during the Rolex 24, and worked in the intense world of IndyCar.
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Wow! Let's put a big blower on top of these engines. Watch them blow up faster!