"Zero" Demand For An Electric Ferrari

According to a report from Reuters, the Italian automaker will push the debut of its second electric car back from 2026 to 2028, citing a lack of customer demand. The news is unsurprising—Ferrari has been dragging its feet on its electric vehicle program for years. Rivals like Porsche committed wholeheartedly, only to walk back those commitments as demand failed to meet reality.

The first Ferrari EV is still expected to debut next year, and is described as a low-volume, symbolic model, meant more to satisfy Ferrari’s public image rather than a virtue-signaling full-scale electric future. The second vehicle, which was originally intended to be a more mainstream offering with higher production targets, is now being postponed due to what has been described as "zero" demand from customers.

That hesitation is a reflection of wider sentiment in the supercar market. While Ferrari typically moves 5,000 to 6,000 units of each core model over a five-year run, such volumes would be reportedly impossible for Ferrari with an all-electric car. The brand will be making all EV components in-house—rather than partnering with suppliers—further complicating matters.

Ferrari is far from alone in adjusting its EV timeline. Lamborghini pushed its first electric model from 2028 to 2029, while Maserati has canceled plans for an electric MC20. Many of the world's greatest performance car makers have been working under the assumption that regulatory and market forces would compel an earlier transition to EVs, but that seems not to be happening as the public asserts its desires through how it spends its dollars.

For Ferrari, waiting could be a blessing. With high development costs and fleeting buyer interest, launching a core EV before the market is ready could dilute the brand’s reputation. If demand eventually materializes, Ferrari will still be well-positioned with dry powder. If it doesn’t, the company avoids committing to a technology its core customers haven’t yet embraced.

In the meantime, the brand will stick to its hybrid roadmap. Ferrari’s near-term lineup will continue to be anchored by plug-in hybrid V6 and V8 models.

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