Ferrari's Future Is A $500,000 Electric Hypercar

Ferrari is going to want some serious cash for its first-ever EV.

A source inside the company tells Reuters that the first electric Ferrari will run at least EUR 500,000 ($535,000). For now, the source states Ferrari plans to launch the EV late next year. As one might expect of Maranello, the lofty price tag won’t include options or personalization, of which there is sure to be plenty. It’s possible the new EV will be a product akin to the brand’s most revered models, like the La Ferrari and Enzo EM a generational hypercar featuring the very pinnacle of Maranello’s engineering talent. It would certainly justify the price tag, as well as explaining another report from Reuters’ source.

The source says that Ferrari is already at work on a second electric model. Given the stratospheric price of this initial EV, we wouldn’t be surprised to see something aimed more downmarket (for Ferrari). A higher production volume electric model would certainly be key to the brand’s continued success in the electric vehicle space, after all.

The pair of EVs will be built in a new factory in Maranello. The factory should see Ferrari’s annual output rise to around 20,000, up from 14,000 cars last year. The automaker’s ICE, hybrid, and electric models will be assembled in this new building, but exclusivity is, as ever, key for Ferrari. It will still stick to hard production limits for a model regardless of how popular it becomes. Should the new wave of electric Ferraris become as popular as other, more traditional Ferraris remains to be seen.

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