You Can Now Buy Used Hertz Rental Cars From Amazon

Amazon has given Hertz a new home for its used-car sales operations in a partnership that links one of the largest rental fleets in the country with the world’s biggest online retailer.
Key Points
- Hertz has partnered with Amazon Autos to sell its pre-owned fleet vehicles online, starting in Dallas, Houston, Los Angeles, and Seattle, with plans to expand to 45 locations nationwide.
- The deal gives Hertz access to Amazon’s massive digital marketplace, while Amazon Autos gains its first fleet partner, adding used vehicles from brands like Ford, Toyota, Chevrolet, and Nissan.
- The move is part of Hertz’s broader “Back-to-Basics Roadmap” turnaround plan to strengthen its retail business after bankruptcy and a stalled EV strategy, with retail sales already reaching record levels this year.
Beginning this week, shoppers in Dallas, Houston, Los Angeles, and Seattle can browse Hertz’s pre-owned vehicles directly on Amazon Autos, complete the entire purchase online, and pick up the car at a Hertz location. There are plans to expand the program to 45 locations nationwide shortly.
The play is a major expansion of Hertz’s car-selling ambitions. The company already sells hundreds of thousands of cars each year after rotating them out of its rental fleet, but until now, its Car Sales division has mostly relied on physical storefronts and its website.
By tapping into Amazon’s platform, Hertz gains access to a much larger marketplace where millions of people already shop daily.
For Amazon, the deal marks another step deeper into the automotive business. Its Autos platform launched in December of last year through a partnership with Hyundai to sell new cars online. In the eight months since, the Amazon Autos platform has expanded to include used and certified pre-owned models—Hertz is the first fleet partner.
Buyers can expect to find familiar rental car fleet queens from Ford, Toyota, Chevrolet, and Nissan, among the offerings.
Hertz wants you to understand this partnership as part of the company’s ongoing “Back-to-Basics Roadmap,” a turnaround strategy put in place after the rental agency's failed EV expansion and pandemic-era bankruptcy. Other programs, like Rent2Buy—which lets customers rent a car for three days before deciding whether to purchase it—have also been growing, with plans to reach more than 100 cities.
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An experienced automotive storyteller and accomplished photographer known for engaging and insightful content. Michael also brings a wealth of technical knowledge—he was part of the Ford GT program at Multimatic, oversaw a fleet of Audi TCR race cars, ziptied Lamborghini Super Trofeo cars back together, been over the wall during the Rolex 24, and worked in the intense world of IndyCar.
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