Subaru to Sponsor Full 2026 Subiefest Schedule
Subaru of America announced it will once again serve as the title sponsor for the Subiefest event series, along with Wicked Big Meet and Boxerfest. The annual enthusiast events bring Subaru owners and fans together at six locations across the U.S., including new stops this year in Bradenton and Ennis.
The 2026 schedule begins June 7 with Wicked Big Meet at Stafford Motor Speedway and continues through December. The events will include vehicle displays, competitions, vendor areas, technology demonstrations, giveaways, and autocross courses where attendees can drive their own Subaru vehicles in a controlled setting.
Subaru plans to display several new EV, hybrid, and gas-powered models at the events, including the Trailseeker, Uncharted, and 2026 Outback Wilderness. Historical and special-edition Subaru vehicles will also be on display, including rally and Gymkhana vehicles from Subaru Motorsports USA.
Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc., said: “Every year, the Subiefest event series continues to surprise, delight, and bring together Subaru enthusiasts from across the country. As a true can’t-miss celebration for the Subaru community, we are excited to welcome fans of all kinds to connect, explore, and create lasting memories.”
Some event locations will also feature appearances and ride-alongs with Bucky Lasek, along with Rhiannon Gelsomino and Scott Speed. Each stop will include an all-Subaru car show for registered participants.
The full 2026 event schedule includes:
- June 7 — Wicked Big Meet — Stafford Motor Speedway, Stafford Springs, Connecticut
- July 25 — Subiefest California — Santa Anita Park
- September 27 — Boxerfest — York Fairgrounds
- October 10 — Subiefest Midwest — RT66 Raceway
- October 24 — Subiefest Florida — Freedom Factory
- December 12 — Subiefest Texas — Texas Motorplex
As part of Subaru’s Subaru Loves Pets initiative and the broader Subaru Love Promise program, several events will again include pet-friendly areas with shaded spaces for animals and pet adoption opportunities through local organizations.
Additional activities will include Subaru merchandise sales, iRacing simulators, and interactive exhibits. Event partners this year include Bucky Lasek, Subaru Certified Collision Centers, and Subaru Motorsports USA.
This article was co-written using AI and was then heavily edited and optimized by our editorial team.
Become an AutoGuide insider. Get the latest from the automotive world first by subscribing to our newsletter here.
More by AutoGuide.com News Staff
Comments
Join the conversation