Stellantis Just Announced Plans For 60 New Vehicles — Yes, SIXTY

Stellantis is preparing one of the largest product offensives in the modern auto industry as the company attempts to reverse slowing sales, shrinking margins, and growing pressure from both Chinese automakers and established rivals.

The company announced a sweeping new five-year turnaround strategy called “FaSTLAne 2030” on Thursday, outlining more than $69 billion in planned investment through the end of the decade. The plan follows Stellantis’ previously announced $13 billion commitment to North America last fall, but it’s clear now the announcement last year was only the opening move.

The scale of the new strategy is enormous. Stellantis says it plans to launch more than 60 all-new vehicles globally while refreshing another 50 existing models across its sprawling portfolio of brands.

The breakdown reflects just how complicated the industry’s transition period has become. According to Stellantis, the upcoming product wave will include 29 fully electric vehicles, 15 plug-in hybrids or range-extended EVs, 24 conventional hybrids, and 39 gasoline-powered models.

That mix alone tells an interesting story. A few years ago, automakers were talking like EVs would rapidly replace internal combustion engines almost everywhere. Now, even companies heavily invested in electrification appear to be hedging their bets with broader multi-powertrain strategies.

In the United States, Stellantis plans to aggressively expand its market coverage with 11 new vehicles and a targeted 35 percent increase in sales volume. The company also says seven new models priced below $40,000 are coming, including two below the $30,000 mark.

That’s not accidental. Affordable vehicles have largely disappeared from the American market over the past several years, creating an opening that Stellantis clearly believes it can exploit.

North America will absorb the largest share of the investment, with roughly $41 billion earmarked for the region. That accounts for about 60 percent of the company’s total global spending under the plan.

Stellantis also quietly reorganized its brand hierarchy during the announcement. Jeep, Ram, Peugeot, and Fiat are now considered the company’s four “global brands,” while Chrysler, Dodge, Alfa Romeo, Citroën, and Opel have been repositioned as regional players.

Maserati’s future remains somewhat murky, though the company confirmed the Italian brand will continue operating as a “pure luxury” division. Two new Maserati models are planned, with a more detailed roadmap expected later this year.

Underpinning much of the strategy is a new modular architecture called STLA One, which Stellantis says will support multiple powertrain types globally. The automaker also plans to dramatically accelerate product development timelines, reducing average cycles from roughly 40 months down to just 24 months.

That speed matters more than ever. Chinese automakers have forced much of the industry into shorter development windows, particularly in EVs and software-defined vehicles.

Stellantis says more than $27 billion of the total investment will go specifically toward platforms, powertrains, and technology development over the next five years.

The company is also trying to improve factory efficiency globally. In Europe, production capacity is expected to shrink slightly, but plant utilization rates are targeted to rise from roughly 60 percent today to 80 percent by 2030. U.S. production utilization is expected to hit the same mark as new products arrive.

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