10 Car Brands People Don't Want To Buy Ever Again

The S&P Global Mobility data measures how many customers return to the same brand when purchasing their next vehicle, making it a useful indicator of long-term satisfaction rather than short-term demand.

10. INEOS — 24.7%

By most accounts, INEOS has only sold somewhere in the ballpark of 12,000 vehicles in America in its entire lifespan.

9. Chrysler — 21.4%

Chrysler sells two vehicles right now: an old minivan, and an old minivan it pasted a new face onto.

8. Alfa Romeo — 20.2%

Most car shoppers in America don't even know what an Alfa Romeo is.

7. VinFast — 20.5%

The Vietnamese EV startup has a name recognition problem and a quality problem. A great recipe for chasing people away.

6. Lotus — 16.3%

For what it's worth, most folks who buy a Lotus do so via the second-hand market.

5. Jaguar — 15.8%

How could anyone remain loyal to Jaguar when they've effectively stopped making cars for almost two years? The brand wants to be an EV company now, but its EVs keep catching on fire.

4. Dodge — 15.5%

Dodge's poor performance can't only be attributed to not putting the Hemi V8 in the Charger, can it?

3. Maserati — 11.7%

Have you ever even met someone you like who owns a Maserati? Better question: have you ever met someone who owns a Maserati?

2. Fiat — 3.3%

Think about how often you see a Fiat 500 on the road, and then never think about the Fiat 500 again.

1. Mini — 0.0%

So people who buy Minis decide to never buy another one again. Astounding.