Hyundai Teases 'Something Big' For New York Auto Show

What the heck is Hyundai planning? We have a few ideas.

Hyundai kicked off the final week of March with a cryptic teaser. A very large boulder is shown floating above a dreary, desolate landscape, dwarfing a single person on a hillside. The message: "Something big is coming April 1, and it's no joke. Live at the New York International Auto Show, tune in 9:55 AM ET."

We love a good guessing game here at AutoGuide, so here's ours: this has something to do with a production vehicle related to the Crater concept which debuted at the 2025 LA Auto Show. Hyundai isn't in the business of making concepts with zero production ties, and the brand has already confirmed it will diving into the body-on-frame pickup segment. With the Santa Cruz truck reportedly set for the axe this year, it would be an opportune time for Hyundai to start dropping more substantial hints about what's next. Remember too that Hyundai and General Motors last year signed an agreement to develop five vehicles together. While most of these targeted other markets, that doesn't mean the scope of the alliance hasn't changed since last August.

And besides all that, what creates a Crater anyway? A big meteor from the sky. Come to think of it, "Meteor" would be a great name for a truck, even if it muddles the teaser messaging timeline a bit here—and Ford might have something to say about that usage. How about "Boulder?"

Another guess: the next-generation Tucson. It's still a little soon for Hyundai's family SUV to come in for a full replacement however, and it isn't quite as "big" as something like a truck or body-on-frame SUV.

Whatever it is, we'll be on the floor in New York to see the full reveal. Stay tuned.

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