Honda Hunts for Gold with USA Olympic Hockey

Honda has announced a new multi-year partnership with USA Hockey, expanding the company’s involvement in the sport. The deal makes Honda the Exclusive Automotive Partner and Official Vehicle of USA Hockey. It also includes title sponsorship of the USA Hockey Sled National Championships and support for the organization during the 2026 Olympic and Paralympic Winter Games in Milano Cortina.

Honda’s relationship with hockey goes back to 2007, when it became the Official Automotive Partner of the NHL in the United States. The company has continued to connect its brand with the sport and its fans ever since.

"This is an incredible opportunity for Honda to deepen our support of the home team through this new relationship with USA Hockey," said Ed Beadle, vice president of Digital Services & Marketing, American Honda Motor Co., Inc. "Honda has been helping provide unforgettable experiences for hockey fans for nearly two decades through our NHL partnership, and we’re proud to support Team USA athletes as they pursue their dreams for gold in Milano Cortina."

As part of the new agreement, Honda will provide vehicles and support for major USA Hockey programs, including youth and girls’ national championships and player development camps. The brand will also have a presence at various events throughout the season and in USA Hockey’s media channels.

"We’re excited to welcome Honda to the USA Hockey family," said Tony Driscoll, assistant executive director of USA Hockey. "Their commitment to innovation and community align with our mission to grow and enhance the game throughout the country."

The partnership adds to Honda’s broader involvement with Team USA. Earlier this year, Honda announced a technical partnership with USA Bobsled/Skeleton (USABS), working with Honda R&D engineers and using the company’s HALO aeroacoustic wind tunnel in Ohio. Acura also serves as the Official Automotive Partner for USABS.

Honda will continue that support as a Founding Partner of the 2028 Los Angeles Olympic and Paralympic Games. The company, which began U.S. operations in Los Angeles in 1959, will provide a range of Honda and Acura vehicles for the event, with a focus on upcoming electrified models like the Honda 0 Series and Acura RSX.

This article was co-written using AI and was then heavily edited and optimized by our editorial team.

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