Gazoo Racing: How Toyota Built a Brand for Driving Enthusiasts, and What Comes Next

Toyota is known for indestructible trucks and flawlessly reliable cars. But over the years there have also been hints of driving passion, flickering into brilliant flames throughout the decades.

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Toyota Files to Trademark 'GR' Gazoo Logo in Canada

Toyota also filed to reserve the GR badge in Brunei, Malaysia and Cambodia in the days after the CIPO filing.

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Highly Anticipated Toyota Supra Finally Debuts (Sort Of)

The most highly anticipated new car of the past few years has finally debuted. Sort of. The resurrected Toyota Supra still hasn’t been unveiled, but this Toyota GR Supra Racing Concept is the closest we’ve been so far.

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Toyota's Latest Concept Car is Absolutely Stunning

Toyota and Gazoo Racing have unveiled the GR Super Sport Concept at the 2018 Tokyo Auto Salon.

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Toyota's New Concept Looks Like a Road Going Le Mans Prototype Racer

Toyota is bringing a new concept car to the 2018 Tokyo Auto Salon that looks like a road-going LMP1 racecar. 

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Toyota Vitz Transformed Into a Convertible Crossover Eyesore

You might want to rub your eyes one more time because what you’re looking at started its life as a Toyota Vitz.

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Gazoo Racing GT86 Concept Teased Ahead of Tokyo Auto Salon

Gazoo Racing has posted a teaser image on its Facebook page of what it’ll be showing off at this year’s Tokyo Auto Salon.

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Watch the Gazoo Racing Lexus LFA Lap Nurburgring and Be Amazed

At the 24 Hours of Nurburgring this year, Gazoo Racing’s Lexus LFA finished 37th overall and second in the SP8 class as tough weather conditions prevented the team from climbing further up the grid through the race.

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Toyota Entering Lexus LFA, GT86 at 2013 24 Hours of Nurburgring

Toyota is set to enter its seventh consecutive 24 Hours of Nurburgring race, and competing this year will be a Lexus LFA and a GT86, both prepared by Gazoo racing. 

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Gazoo Racing Subaru BRZ Race is Subtle, Track Ready: 2013 Tokyo Auto Salon

Though not as exciting as some of the other wild GT 86 and BRZ concepts that debuted today at the 2013 Tokyo Auto Salon, the Gazoo Racing Subaru BRZ Race concept does feature a track-ready motif for the everyday consumer.

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Toyota Yaris Turbo Concept Revealed: 2013 Tokyo Auto Salon

It certainly won’t be grabbing headlines like the twincharged GT 86, but a turbocharged Yaris unveiled today at the Tokyo Auto Salon is a more realistic look at future product.

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Gazoo Racing Unveils Nurburgring-Bound Lexus LFA, Toyota GT 86: 2013 Tokyo Auto Salon

Undoubtedly Toyota and its partners stole the show at the 2013 Tokyo Auto Salon, with several vehicles built by Gazoo Racing garnering the the lion’s share of the attention.

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2013 Mark X Revealed as Newest Rear-Drive Toyota

In Japan, Toyota offers the Mark X model that is built off of the Lexus GS platform as a sportier sedan option for its home market. And similar to how the GS was refreshed for the 2013 model, the Japanese automaker has updated its Mark X sedan in Japan.

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320-HP Twincharged Toyota GT 86 Concept Heading to Goodwood Festival of Speed

Whether you call it the Toyota GT 86, the Scion FR-S or the Subaru BRZ, as perfect as this new compact sports car is, if there’s one common request to make it even better, it’s that it could use a little more power.

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Toyota GT 86, Lexus LFA Finish First in Class at Nurburgring 24 Hour Race

With the launch of the Lexus LFA and Toyota GT 86, Toyota seems to be back in the sports car game. And now the Japanese auto giant is proving its cars are more than just fun-to-drive and shiny sheetmetal, with each car winning its respective class at this weekend’s Nurburgring 24 Hour Race.

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