GMC Teams Up With a Global Mountain Resort Operator
Vail Resorts, Inc. has partnered exclusively with GMC in a multi-year agreement.
As part of the partnership, GMC will provide guests of Vail Resorts’ 13 North American ski resorts with a GMC brand experience through onsite activations and signature resort events year-round. But more importantly, the American automaker will have complimentary vehicle service using its Yukon XL Denali SUV at select Vail Resorts Hospitality and RockResorts lodging properties. Complimentary vehicle service will also be available at the White Carpet Club in Beaver Creek, a daily private club for destination skiers that features spacious lockers, boot dryers, light food and beverage, an intimate lounge, and a dedicated on-site concierge.
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Those visiting Vail Resorts’ 13 ski resorts in North America will also see GMC vehicle displays and branding, and the automaker will also be the presenting sponsor at signature resort events at Vail Resorts, including Snow Daze, Beaver Creek Culinary Weekend, Spring Fever, Spring Gruv, and many more.
“Similar to Vail Resorts, GMC provides its customers the ability to experience life’s adventurous side through our premium vehicle offerings. We are eager to kick off this partnership, and the upcoming ski season, by inviting Vail Resorts guests to live to a higher standard through their experience with our bold and capable trucks and SUVs,” said Rich Latek, director of GMC Marketing.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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