Decision on Ferrari's SUV Will Come by 2020
FCA CEO Sergio Marchionne has confirmed Ferrari will make its first SUV.
Marchionne famously once said “You have to shoot me first,” in reply to a question on whether Ferrari will build an SUV. And this wasn’t something that was said years ago – it happened in 2016. So either Marchionne got shot recently and no one reported it, or the CEO realized there’s money to be made in the crossover and SUV segment, even if it is really the last thing he wants to do.
Speaking to reporters at the New York Stock Exchange, Marchionne said the Italian automaker will take about 30 months to decide on production, and it will be limited to preserve exclusivity. That means there’s a strong possibility we will see a concept for it within the next three years.
SEE ALSO: Ferrari Wants to Invent a New Vehicle Segment With its Crossover
According to Bloomberg News, Ferrari will present a new five-year plan that runs through 2022 in the first quarter of 2018, so expect to hear more details on Ferrari’s SUV then.
In related news, Marchionne also revealed FCA won’t consider selling Jeep as a separate entity, curbing recent rumors. But then again, this is the same CEO that suggested Ferrari would never build a utility vehicle.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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