Suzuki Sales Increase as Brand Offloads Product
Suzuki is scrambling to sell its remaining stock in the U.S. and to a certain extent it seems to be working.
The brand is reporting a 22 percent sales increase in November — the biggest jump it’s seen all year. Suzuki sold 2,224 vehicles compared to 1,822 in the same month last year. After filing for Chapter 11 bankruptcy last month, the brand offered incentives to lure buyers — something it will continue this month.
SEE ALSO: Suzuki Bankrupt, Files for Chapter 11 in America
Those include zero percent financing for up to 72 months or rebates ranging from $500 to $2,000.
Despite exiting the U.S. car market, Suzuki will remain, but only to sell motorcycles, ATVs and boat engines. The company’s dealer network will remain to honor warranties, although only as service centers rather than full dealerships.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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