Toyota Expands Woodland Theme With Five New Concepts For SEMA
Toyota is using the 2026 SEMA Show in Las Vegas to preview a wider application of its outdoor-oriented Woodland badge, applying the package treatment across a slate of five distinct concept vehicles.
Rather than confining ruggedized packages strictly to traditional body-on-frame trucks or the existing RAV4 hybrid production trim, the showcase adapts the theme to hybrid, plug-in hybrid, and fully electric crossovers and minivans.
The concept lineup includes:
- RAV4 Woodland Plug-in Hybrid Concept
- Sienna Woodland Concept
- Woodland bZ Concept (all-electric)
- Grand Highlander Woodland Concept
- Crown Signia Woodland Concept
Unified Design Theme by CALTY Research
Designed by CALTY Design Research, the five concepts share a cohesive visual and functional equipment package tailored for dirt-road exploration while preserving everyday passenger car ergonomics.
Every model in the collection is coated in Horizon Blue paint—a vintage color drawn from Toyota's 1960s lineup, including models like the Stout pickup, Crown, and Corona. The vintage hue is contrasted by two-tone black finishes applied to the roofs and hoods.
Functional hardware shared across the concepts includes:
- Suspension: Custom suspension lift kits providing increased ground clearance.
- Fenders and Bodywork: Extended over-fenders to accommodate wider track widths and trail debris.
- Wheels and Tires: Satin-black ruggedized wheels wrapped in all-terrain rubber.
- Cargo Carrying: Functional roof racks with heavy-duty crossbars to mount outdoor gear, tents, and cargo boxes.
Electrified Adventure Across Varied Segments
The concept roster spans Toyota's mainstream passenger and family lineup. The RAV4 Woodland Plug-in Hybrid and Sienna Woodland concepts focus on maximizing cargo capacity and efficiency for family road trips and trailheads.
The Woodland bZ Concept tests the application of trail-ready accessories on Toyota's dedicated battery-electric platform, evaluating how all-terrain tires and roof racks integrate into an EV package. Meanwhile, the three-row Grand Highlander and two-row Crown Signia concepts adapt the off-pavement hardware to larger, more premium crossovers.
Toyota notes that all five vehicles displayed at SEMA are prototype concept builds equipped with non-production aftermarket hardware and accessories not currently available in dealer showrooms.
This article was written using AI and was then edited and optimized by our editorial team.
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