Jeep Shows 7 New Concepts At 2025 Easter Jeep Safari
Spring is here, which means Jeep is geared up for the 59th annual Easter Jeep Safari (EJS). As has been a tradition in recent years, Jeep has given its in-house designers and engineers the creative freedom to craft a small batch of one-off concept vehicles.
“We’re excited to bring more to the table than ever before at Easter Jeep Safari, with seven innovative concept vehicles that highlight our unmatched off-road capability,” said Bob Broderdorf, CEO of Jeep brand. “Moab is more than just a playground for Jeep enthusiasts—it’s a place that has helped shape our development and connection with our community. We can’t wait to show what we’ve been working on.”
It also serves as a great opportunity for Jeep to gather public feedback on new stylistic ideas, accessories, and functional add-ons that could potentially influence future production models. Here are the seven exciting concepts they’ve unveiled for the 2025 Easter Jeep Safari.
1) Jeep Convoy Concept
Built on the 2025 Jeep Gladiator Mojave platform, the Convoy concept celebrates the original Gladiator SJ, which debuted in 1962 and was the brand's first post-war truck designed for civilian use.
The truck’s styling is a reimagined version of the “J-truck” front end, complete with a customized seven-slot grille. Other exterior mods include a special-edition matte Ghost Ops paint, chocolate brown canvas half-doors, a canopy for the truck bed, and high-clearance fender flares.
The concept rides on 17-inch Warn wheels wrapped in aggressive 40-inch BFG Krawler tires and is outfitted with a 12,000-pound Warn Zeon winch.
On the inside, the Convoy concept features special-edition Mil Spec O.D. Green bed-lined floors and components, paying homage to its military-inspired design. The low-back seats are upholstered in distressed brown leather.
2) Jeep Bug Out 4xe Concept
Based on the four-door Jeep Wrangler 4xe Rubicon, its body has been extended by 12 inches and given a Gladiator-style drop tailgate and rear tube bumper. The Bug Out 4xe focuses on ultra-lightweight camping, Jeep says its designers reimagined what a responsible, modern mobile campsite could look like.
The Bug Out 4xe gets special-edition PEA51 matte silver exterior paint accented with yellow graphics. Mods include a 4-inch raised roof, a steel front bumper with LED auxiliary lights, and a custom hood. It also gets Mopar front half doors, custom body side panels, and integrated auxiliary battery packs. It rides on 18-inch lightweight Forgeline wheels with 37-inch BFG KM3 tires.
Inside, there are custom-trimmed front seats with topographic inserts, and durable, waterproof bed-lined floors. The covered rear area provides an enclosed shelter space, complete with attachment points for a sleeping hammock.
Jeep even outfitted the Bug Out with an electric off-road E-scooter, capable of up to 40 minutes of continuous use.
3) Jeep Rewind Concept
The Wrangler Rewind concept takes a step back in time, designed to evoke the spirit of the '80s and '90s. Jeep says this concept is a tribute to the era when MTV ruled and neon colors were at the height of fashion. The Wrangler Rewind is built from a 2-door Wrangler Rubicon equipped with the 2.0L Turbo.
Painted in Grimace purple with vibrant retro graphics overlaid, the design is complemented by a gloss black anti-roll bar and the quintessential Jeep open-air setup with both doors removed and no roof. The exterior is tied together by custom-painted 17-inch AEV wheels with gold pockets and wrapped in 37-inch BFG KM3 M/T tires.
Inside, Jeep stripped down the interior with a molded plastic floor liner and removed the rear bench. In its place is a rear compartment designed to house essentials, like boom boxes and beers. The seats and instrument panel get retro print inserts, and there's a vintage cell phone for a laugh.
4) Jeep Wrangler 4xe Blueprint Concept
The Wrangler 4xe Blueprint concept is a functional showcase of Mopar and Jeep Performance Parts—there are more than 35 accessories bolted to the concept. Each component is finished in Mopar Blue and include QR codes linking to the Mopar eStore for consumption.
Key mods include a 2-inch lift kit, high-top fenders, and Rubicon steel front and rear bumpers. There's a Warn winch and 7-inch TYRI lights, rock rails and a snorkel kit.
It actually wears three distinct sets of wheels—left side, right side, and spare tire— all are paired with 37-inch BFGoodrich K03 all-terrain tires.
Inside, the 4xe Blueprint gains a multi-accessory rail on the instrument panel and an auxiliary switch bank for convenient accessory control. Other changes include Katzkin leather seat covers, a bright pedal kit, and all-weather floor mats.
5) Jeep Wrangler 4xe Sunchaser Concept
The Jeep Wrangler 4xe Rubicon Sunchaser was designed for a full day of activities from sunup to sundown. Painted in solar flash and satin black two-tone paint, the Sunchaser also gets a 2-inch lift kit and a Mopar ILLUMINAT3 off-road pivoting light bar and a Warn winch with custom front guard/push bar. It rides on 37-inch BFGoodrich KM3 mud terrain tires
For added practicality, there are storage boxes with an integrated MOLLE panel, offering additional space for overland essentials.
Inside, the Sunchaser is just as tailored to adventure. Custom two-tone leather seats, along with a leather-wrapped instrument panel, door armrests, and center console lid, create a rugged feel.
All interior trim pieces are finished in gloss black, and the vehicle includes all-weather floor mats to withstand the elements.
6) Jeep Gladiator High Top Honcho Concept
The Gladiator Rubicon High Top Honcho draws inspiration from the brand’s iconic mid-1970s designs. The concept gets retro graphics and custom-painted steel wheels mounted on 40-inch BFGoodrich All-Terrain T/A KO3 white letter tires. Jeep says the concept has Dana 60 front and rear axles paired with matching 5.38:1 gearing improve its off-road capabilities.
For added versatility and comfort on challenging terrain, the truck is equipped with an AccuAir adjustable air suspension and a Warn winch.
The truck also features several practical mods, including Rock Slide Engineering power steps, a DECKED truck bed storage system, a bed roll bar, and a color-matched hardtop.
Inside, the Gladiator Rubicon High Top Honcho gains custom quilted and perforated tan-and-black leather seats embossed with the JPP logo on the headrests. Other interior modifications include a bright pedal kit, all-weather floor mats, door sill guards, and an IP multi-accessory rail for customization.
7) Jeep J6 Honcho Concept
The last concept is an updated version of Jeep's J6 concept from a few years ago, also drawing inspiration from the classic late 1970s Jeep Honcho theme.
Key exterior mods include a 2-inch lift kit, bronze 17-inch wheels, and 37-inch BFGoodrich KM3 mud terrain tires with white lettering. The concept also gains flat steel fender flares, a custom triple hoop front bumper with four 5-inch TYRI lights, and a custom spare tire carrier.
Additionally, the J6 is equipped with a custom roll bar housing six TYRI lights, a Warn winch, and custom rock rails.
Inside, the J6 concept showcases several unique touches, including a radio delete, contrasting blue stitching on the seats, doors, and steering wheel, and all-weather floor mats. The interior is accented with vintage bronze-painted details.
2025 Easter Jeep Safari Concepts: All The Details
New Jeep Badge of Honor Trails
The Jeep Badge of Honor program has grown with 10 new trails being added from across the U.S. The new trails include three new trails in Moab: Wipe Out Hill, D2700 Lost World, and Kane Creek Canyon.
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An experienced automotive storyteller and accomplished photographer known for engaging and insightful content. Michael also brings a wealth of technical knowledge—he was part of the Ford GT program at Multimatic, oversaw a fleet of Audi TCR race cars, ziptied Lamborghini Super Trofeo cars back together, been over the wall during the Rolex 24, and worked in the intense world of IndyCar.
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The Honcho and Rewind are going in the right direction. Everything else is moving toward lipstick on a six figure platform.
Lipstick on a pig doesn't change a thing.