The Lamborghini Urus is Going Racing, But Where?
The Urus SUV wants to prove it deserves to be a Lamborghini.
The Italian automaker has confirmed the Urus will compete in some form of motorsport, but hasn’t revealed where exactly it will be competing. According to Autocar, sources say an announcement is likely to come towards the end of this year. What we do know, however, is that the Urus will compete in a form of all-roads competition that can showcase its versatility.
“Lamborghini welcomes challenges, but whatever we do will be quite different from other brands,” said Lamborghini CEO Stefano Domenicali. “We will choose a form of competition intended only for our class of vehicle. Our car has many faces. You can enjoy its beauty, it is very fast on the track, very fast off road and very fast on gravel. We will choose something that combines all of these things.”
SEE ALSO: Lamborghini Urus Facts: Top 10 Things You Need to Know
Unlike the Bentley Bentayga however, it doesn’t appear the Lamborghini Urus plans on competing at the Pikes Peak International Hill Climb. Lamborghini has denied it will follow Bentley to Pikes Peak, but it did acknowledge how the Bentayga does at the event will provide Lamborghini with a benchmark.
[Source: Autocar]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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