Aston Martin CEO to Personally Inspect the First 1000 DB11s
To be rid of that image, Aston CEO Andy Palmer will personally inspect the first 1,000 brand new DB11s that roll off the assembly line. “I will personally inspect the first 1000 customer cars. About 12 cars a day starting 6pm until they are done daily,” Palmer wrote on Twitter.
This won’t exactly be a cushy job either. Palmer starts his inspections at 6pm, with each car taking roughly one hour to look over. That means that he isn’t finishing work until around 6am, leaving just one or two hours for sleep. “When the adrenaline gets going, 2 [hours of sleep] is good,” said Palmer. “Maybe I’ll sleep at xmas,” he joked on Twitter.
SEE ALSO: 5 Things You Probably Didn’t Know About the Aston Martin DB11
With the new DB11, Palmer claims that Aston has moved on, past its history of lackluster build quality and reliability.
This is the most powerful DB model ever, packing 600 horsepower and 516 lb-ft of torque from its new 5.2-liter twin-turbo V12. Deliveries of the new DB11 begin in October of this year.
Unlike some elusive CEOs, Palmer is all over twitter responding to journalists and fans alike. We’ve embedded some of his tweets about the new DB11 below.
Only 1000 Aston Martin DB11 V12’s to be made with this particular inspectors plaque! pic.twitter.com/lkmMTJpGE8
— Andy Palmer (@AndyatAston) July 13, 2016
@torquespeak not a typo. I will personally inspect the first 1000 customer cars. About 12cars a day starting 6pm until they are done daily
— Andy Palmer (@AndyatAston) July 13, 2016
@mattfoers @torquespeak @DB_Trophy I’m not sure-sometimes I’ll do 12, but when the adrenaline gets going, 2 is good-maybe I’ll sleep at xmas
— Andy Palmer (@AndyatAston) July 13, 2016
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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