Chrysler May Reduce Brands to Just Dodge and Jeep
Chrysler, the brand that carries the name of the corporation behind it, may not do so for long. According to a report on AdAge.com, Fiat executives are looking at if they should keep all three Chrysler brands (Chrysler, Dodge and Jeep) and the most likely candidate to get axed is Chrysler itself.
A spokesperson for Chrysler admitted she had also heard the rumors but could not confirm them.
Apparently this isn’t the first time the Chrysler brand has faced the chopping block as executives at the company debated cutting the brand earlier this year.
Over the past several years the Chrysler lineup has been diminished significantly with models like the Crossfire, PT Cruiser, Aspen and Pacifica all being cut.
With the exception of the Chrysler 300 (and possibly the Town & Country, the low volume sibling of the Caravan), there aren’t any Chrysler models that would be missed.
[Source: AdAge]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
More by Colum Wood
Comments
Join the conversation