Why Your New Subaru Is About To Get More Expensive

The automaker told Reuters that these pricing changes are in response to current market conditions. Increases will range from $750 to $2,055, depending on the specific model and trim, according to information from a dealer notice.

Subaru danced around the tariff narrative, claiming that its pricing strategy is not influenced by the country of origin of its vehicles.

The BRZ and WRX will see $2,000 increases. The Ascent three-row SUV will have the largest price mod, with some trims costing up to $2,055 more. The Crosstrek and the Impreza will both increase by $750. For the Outback, price increases are expected to fall between $1,715 and $1,820.

The Subaru Solterra is the only model not subject to price adjustments.

Even though Subaru won't say tariffs, the pricing action follows the implementation of a 25 percent tariff on imported vehicles announced by United States President Donald Trump in March.

Other manufacturers have acknowledged the impact of import duties. For example, Ford confirmed weeks ago that it increased the price of its made-in-Mexico Maverick pickup truck, in part due to these tariffs. The base Maverick, initially advertised at under $20,000 upon its debut, now starts at $29,840.

Ferrari was among the first automotive companies to raise prices, passing approximately half of its tariff costs to consumers while absorbing the remaining portion. Aston Martin has also indicated that the tariffs will result in higher prices for its models.

General Motors has said it would not raise prices, despite projecting a potential loss of $4 billion to $5 billion due to the new levies.

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