Jeep's Newest Special Edition Costs Just $80 More

Avery Anderson
by Avery Anderson

Revealing a new variant at one of the country’s largest brand gatherings, Jeep has introduced the 2027 Wrangler Smoky Mountain Special Edition during the 14th annual Smoky Mountain Invasion. Marking the tenth entry in the brand’s “Twelve 4 Twelve” limited-run series, the vehicle translates regional design cues onto a factory off-road setup built on the four-door Wrangler Willys platform.

Off-Road Equipment and Exterior Design

Mechanical capability aligns with the established Willys specification. Heavy-duty hardware includes front and rear Dana 44 axles, a 4.10 axle ratio, standard steel rock rails, a locking rear differential, and a factory trailer hitch. Ground contact is managed by standard 33-inch BFGoodrich KO2 All-Terrain tires, with 35-inch rubber available as an option. Power comes from either the 2.0-liter turbocharged four-cylinder or the 3.6-liter Pentastar V6, both paired with an automatic transmission.

Visual distinctions center on a localized color palette and trim treatments:

  • Decals & Wheels: Topographical Smoky Mountain hood decals pair with exclusive 17-inch "smoky black" wheels.
  • Body Treatments: Body-color fender flares and a matching hardtop come standard, while the Sky One-Touch powertop is optional. A Gloss Black seven-slot grille anchors the front fascia.

Cabin Details and Interior Trim

The interior mixes weather-resistant materials with subtle regional accents. Premium Black Ferndale cloth seats feature reinforced side bolsters wrapped in Black Soulmate fabric. Heritage references appear via an embossed 1941 Willys "air drop" parachute graphic on the upper bolsters; a nod to the brand's origins.

Additional interior highlights include:

  • Accent Stitching: Terracotta stitching and Blaze Orange metallic accents contrast against a wrapped Addax technical-pattern instrument panel.
  • Badging & Details: Anodized carbon trim rings receive a smoked finish, while a custom shifter medallion features a local wildlife graphic depicting a mother bear and cub.
  • Functional Features: Standard equipment includes heated front seats, a heated steering wheel, dual-zone automatic climate control, and a swing-gate badge detailing the commemorative motif.

The package carries a nominal $80 price premium over a comparably equipped Wrangler Willys four-door, and order banks are open immediately.

AutoGuide's Take

Few automakers leverage their heritage and owner culture quite like Jeep. While other brands treat special editions as simple inventory movers, Jeep consistently leans into community-centric drops that speak directly to the enthusiast base.

Building a limited-run package specifically for an event like the Smoky Mountain Invasion shows an understanding of what drives brand loyalty. For the Jeep die-hards who make the annual pilgrimage to Tennessee, park among 20,000 other Wranglers, and live the lifestyle, owning a low-volume trim like the Smoky Mountain edition isn't just about factory 35-inch tires, it's an absolute badge of honor on the trail.

Avery Anderson
Avery Anderson

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